this post was submitted on 01 Nov 2023
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I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

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[–] yukichigai@kbin.social 107 points 11 months ago (1 children)

As others have said, Twitch adblocking still works just fine. There are multiple plugins which block their ads, and you can even paste in a few custom filters to uBlock Origin and bypass them.

In other words, it's not inevitable.

Think of it this way: YouTube has to pay people to work on anti-adblocking tech, whereas pissed off nerds with a permanent "fuck you I do what I want" energy will figure out how to defeat those measures for free.

[–] atlasraven31@lemm.ee 104 points 11 months ago (2 children)

Sometimes, those same engineers that put the anti-adblocking in 9-5 come home and share how to disable it.

[–] yukichigai@kbin.social 71 points 11 months ago

Job security right there.

[–] Lettuceeatlettuce@lemmy.ml 22 points 11 months ago

Love it lol. "Ah, this one sold weapons to the bad guys...and the good guys."

Ad blocking will never die!

[–] crycry@lemmy.ml 76 points 11 months ago (3 children)

Twitch has entirely eliminated adblocking on desktop web

Nope, ive not watched an ad on twitch for years.

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[–] theKalash@feddit.ch 74 points 11 months ago

However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

No they haven't.

[–] Darkassassin07@lemmy.ca 70 points 11 months ago (6 children)

Twitch has entirely eliminated adblocking.

Lmao, no they haven't. For example.

[–] Mothra@mander.xyz 27 points 11 months ago (7 children)

I'm not OP and I don't understand a thing but ironically Ublock blocked me from opening that link

[–] subignition@kbin.social 18 points 11 months ago

As another commenter said, that's because it's not the official site!

[–] iHUNTcriminals@lemm.ee 13 points 11 months ago* (last edited 11 months ago)

Yeah.... Pretty sure it's just like how antivirus blocks certain apps that have code that looks suspicious.

Or it's not the official site.

The link goes to the revanced app.

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[–] Varyk@sh.itjust.works 69 points 11 months ago (4 children)

Just like the movie industry is bound to win thewar against media piracy.

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[–] Carighan@lemmy.world 66 points 11 months ago (3 children)

However, for many years now, Twitch has entirely eliminated adblocking on desktop web

Me, having not seen an ad on Twitch in ~forever: πŸ€·β€β™€οΈ

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[–] linearchaos@lemmy.world 51 points 11 months ago (4 children)

The most significant thing they can do is to force login to watch content, DRM all video, stream the commercials in line as an indistinguishable (to the client) part of the video feed, and stagger the start and stop of each video block randomized to the individual user.

If the client gets absolutely no identification that the stream has changed, and they do a good job with the DRM, It will make it very hard for an individual user to block or skip commercials. People will still be able to screen record entire shows and use commercial skipping technology on it. It might even end up where popular channels end up getting distributed as pirated material through torrent

Realistically though, this is a losing move on their side. The people that are using ads skipping arent about to buy premium, and many if not most are not going to watch ads. They'll lose what tracking data they get from those people and they'll lose those people's engagement boosts and shares. They'll also introduce a lot of non-paying ad viewers into the pool, making their ads worth even less.

[–] spider@lemmy.nz 29 points 11 months ago

They’ll lose what tracking data they get from those people and they’ll lose those people’s engagement boosts and shares.

enspezzification

[–] CarbonIceDragon@pawb.social 20 points 11 months ago* (last edited 11 months ago)

If the ads are unavailable to be skipped through with the progress bar normally, then the computer playing the video necessarily has to be told where they are in some way even if indirectly, because it can skip parts of the regular video but not parts of the ads, so an adblocker client could buffer the video a bit and then play it with those parts removed. Unless they got rid of the ability to skip or fast forward parts of video entirely, or let you do that to ads (in which case you'd probably just manually skip so seems unlikely), but even in that case, if ads are in different parts of the video for different users, then some program could periodically take compressed screenshots or other identifying information about a frame and send them to some shared database, and compare what parts each user has in common, so that a program could cut out sections of the video that don't fit.

For that matter, something that I've wondered about of late with all this AI development is if an AI could be trained to distinguish ads from non-ad content, and used to power some kind of adblocker to cut ads out when they're integrated seamlessly into a video or stream.

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[–] space@lemmy.dbzer0.com 46 points 11 months ago (2 children)

I think video platforms should be hosted by the government, like public libraries. They are very difficult to run at a profitable rate, and YouTube is basically a monopoly in this space. But it has an incredible value to society.

[–] HawlSera@lemm.ee 22 points 11 months ago (1 children)

The problem is that we have tried this, there was a period of time when during the Great depression, in order to keep the Arts alive, the Government tried hosting stages for performers to enact plays on.

This did not work because the government kept trying to encourage that the plays promote a piece of propaganda that made the US look good or would punish plays that were accused of showing anti-American sentiment.

Imagine if government did Run YouTube, what would happen the second a Donald Trump got in office?

Suddenly only the alt right are allowed to make videos.

What we need is something like fediverse, but for online videos. Something where the host is an entirely neutral party that does not moderate the videos unless required to in order to comply with law enforcement or in instances where action against the video is obvious, such as a call to arms or if someone starts hosting Kiddie porn

[–] Bongles@lemm.ee 15 points 11 months ago (1 children)

What we need is something like fediverse, but for online videos

That's Peertube right? I haven't used it.

[–] bizzle@lemmy.world 14 points 11 months ago (1 children)

That's pretty much the problem with every federated service right now 😬

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[–] Hedup@lemm.ee 14 points 11 months ago (4 children)

To that they will immediately answer - but do you want all your youtube habits to be in the hands of the government?

[–] victron@programming.dev 14 points 11 months ago (2 children)

Is that or a private company. There's no winning lol

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[–] AphoticDev@lemmy.dbzer0.com 43 points 11 months ago (1 children)

What're you talking about? I use a Firefox plugin that blocks ads on Twitch. I haven't seen one since I started using it.

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[–] gravitas_deficiency@sh.itjust.works 39 points 11 months ago (1 children)

Nope.

Piracy/adtech evasion is actually a very similar paradigm to infosec/security: you have to succeed all the time, always; the attackers/exploiters only have to succeed once, and there’s a lot more attackers than your company has employees, let alone security specialists.

[–] HawlSera@lemm.ee 13 points 11 months ago* (last edited 11 months ago)

Indeed, it's why Nintendo will never win the war against piracy, the Pirates only have to break the code once. I'm sure Nintendo could update it to make it harder to crack, but it will never be impossible to crack. And it's not like they are going to support the Nintendo switch forever. Eventually everybody is getting there rare shiny event Pokemon and their smash mods to make Waluigi and whoever the meme character of the week is playable

[–] NutWrench@lemmy.ml 37 points 11 months ago (13 children)

Youtube (like Reddit) has forgotten that they only exist in the first place because of the uploads of their users. They produce no content themselves. They need us a LOT more than we need them.

[–] 0485919158191@lemmy.world 18 points 11 months ago

Never forget the YouTube rewind video they produced themselves which beacme the most disliked video ever! Lol

[–] Shard@lemmy.world 16 points 11 months ago (2 children)

The issue with YouTube is that while they don't produce their own content, they're currently hosting a wealth of information and there is no competitor at this moment who can come close to consolidating all that archival information.

I don't mean react videos or mrbeast. If those ever disappeared from the face, nothing of value would have been lost.

I mean science, history and engineering channels. Tutorials and full blown college or university lectures. Documentaries. Archival videos and audio recordings. There is a great wealth of information currently hosted on YouTube and they're holding it hostage.

Those will have to find a new home and it will likely be spread out over different hosting services so we will lose the convenience of having all this great information under one roof. Look at how dispersed lemmy is at the moment. I have no doubt that Lemmy will eventually match reddit, but lets be honest. We lose a great centralized location for information, tech support and memes.

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[–] Frozzie@lemmy.world 35 points 11 months ago (2 children)

The European Union is about to ban anti-adblockers since they run scripts on your computer without your consent, thus violating GDPR.

[–] QwertySpace@lemmy.world 15 points 11 months ago (1 children)

How is that any different from any other javascript on a website?

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[–] DrQuint@lemm.ee 32 points 11 months ago (2 children)

Twitch has what now? That's the first (and will be last) time I hear that

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[–] Knusper@feddit.de 29 points 11 months ago (2 children)

A big difference is that Twitch livestreams are creating content as reality happens. You can't skip ahead, you can't pre-load into a buffer. YouTube would need to take those features away to allow for similarly effective ad enforcement, which would eliminate a significant advantage of VODs.

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[–] zero_iq@lemm.ee 26 points 11 months ago (7 children)

If its possible to watch the video, then it's possible to watch the video without ads.

Worst case scenario: videos can be downloaded and adverts stripped from them. (If you can watch it, you can copy it.) Would you be prepared to trade, say, a 20 minute timeshift delay on your YouTube videos' initial publish time for no adverts? I would.

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[–] jet@hackertalks.com 25 points 11 months ago* (last edited 11 months ago) (1 children)

YouTube can always win the war, at any time, they can turn off their servers

Everything else is just an arms race until YouTube decides it's not worth participating anymore.

The war isnt about viewing YouTube, the war is YouTube as an exclusive video platform globally. As long as there's no serious federated competitors to YouTube, we're stuck with them, and we're losing the war.

[–] DrQuint@lemm.ee 15 points 11 months ago (4 children)

Napoleon can always win the war, he can just stop invading and then shoot himself

Weird definition of victory

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[–] bubbalu@hexbear.net 20 points 11 months ago

The enemy has cappucinos and ivy grads, but we have monster and FOSS enthusiasts. Monster and FOSS Enthusiasts will always beat cappucinos and ivy grads.

Mao Zedong

[–] missingno@kbin.social 20 points 11 months ago (1 children)

I'm using Stream Cleaner on Twitch, still works. The cat has not won yet.

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[–] isame@hexbear.net 20 points 11 months ago (2 children)

I unfortunately can't speak to this directly as I don't have direct knowledge of ad blockers.

However, in these systems, it will always be a cat and mouse game. And there are more of us than them, so to speak. There always will be.

So they embed the ads. Then someone does some clever coding to watch for ads and auto skip. YouTube finds a way around that, the community circumvents their fix. It always has and always will work that way. The technology works for all of us.

[–] HerbalGamer@lemm.ee 15 points 11 months ago (3 children)

Sponsorblock is a thing already.

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[–] huggingstars@programming.dev 18 points 11 months ago* (last edited 11 months ago) (4 children)

Short-term, absolutely.

Long-term? Bad product experience is why people bought those eye patches, or straight up moved to another platform.

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[–] young_broccoli@kbin.social 17 points 11 months ago

Streamlink+Twitch GUI
Blocks ads and performs better (at lest for me).

There will always be a way.

[–] cosecantphi@hexbear.net 16 points 11 months ago* (last edited 11 months ago)

Hard embedding ads works for live streams since you can't know when exactly any given ad will start or end. If Youtube were to do this, it would be very trivial for sponsorblock to simply take on the role of adblocker since the community would be able to report the location of the ads.

[–] DavidDoesLemmy@aussie.zone 15 points 11 months ago (6 children)

Man I'd happily pay for YouTube if every video didn't spend half of it banging on about their sponsor

[–] Kiwi_Girl@lemmy.blahaj.zone 32 points 11 months ago (7 children)

Recommending Sponsorblock Add-on if you are not familiar with it already.

Kind Regards!

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[–] RizzRustbolt@lemmy.world 14 points 11 months ago

Twitch ads are pre-booked for a set price. Youtube ads are auctioned per viewer. Youtube would stand to lose quite a bit of money(and, more importantly, perceived share value) moving back to broad advertising.

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