For real. Companies being extra pushy with their product always makes me picture their decision makers saying:
"What do you mean, «we're being too pushy»? Those are customers! They are not human beings, nor deserve to be treated as such! This filth is stupid and un-human-like, it can't even follow simple orders like «consume our product»! Here we don't appeal to its reason, we smear advertisement on its snout until it needs to open the mouth to breath, and then we shove the product down its throat!"
Is this accurate? Probably not. But it does feel like this, specially when they're trying to force a product with limited use cases into everyone's throats, even after plenty potential customers said "eeew no". Such as machine text and image generation.