this post was submitted on 16 Mar 2024
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Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.

...

According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.

Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.

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[–] davemeech@lemmy.ca 17 points 6 months ago (3 children)

Probably an old man yelling at cloud sentiment, but I hated them from the very beginning.

I'm definitely an old man. And i remember when YouTube influencers started being a thing.

To this day, I have no idea what the hell a Mr Beast is or any of these famous YouTubers are. And most of them either fade away or get propped up by some bad news.

[–] Cosmicomical@lemmy.world 1 points 6 months ago

Influencer is a bad name, but I see them as bottom-up content creator, instead of the top-down conventional media. In this sense it's more democratic approach and there is a wider choice and plurality of voices. But mainstream media is now enrolling them, for instance Reach Plc (who owns the Mirror and the Daily Express) fired a bunch of journalists and hired influencers. So you know, now you're going to get the worst of two worlds.

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[–] ObsidianZed@lemmy.world 15 points 6 months ago (4 children)

Sorry if I'm unable to muster up any sympathy.

Also the phrase 'getting tired of fatigue' tickles me.

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[–] snooggums@midwest.social 13 points 6 months ago (8 children)

Influencer = self employed advertiser. Being a fan of an influencer is like being a fan of the insurance gecko.

[–] foggy@lemmy.world 6 points 6 months ago (1 children)

I mean... he's pretty cool?

[–] snooggums@midwest.social 3 points 6 months ago (8 children)

Keep your gecko and Flo fanfic to yourself!

[–] Arbiter@lemmy.world 2 points 6 months ago (2 children)

No, let the man cook. I wanna see where this goes.

[–] Daft_ish@lemmy.world 2 points 6 months ago* (last edited 6 months ago)

"... Chapter 15

Jake From State Fuck

Flo woke the next morning beside the Gieco Gecko, completely ravaged. Her body still shaking from the night before. She stared deeply into the Gieco Geckos eyes and thought to herself, "no other man will ever compare."

Then the Gieco Gecko moved his hand to caress Flos face. "Are you ready to go again? This time I've called for assistance."

The door swung open. Through the door, in a gimp suit, Jake...."

[–] Lifecoach5000@lemmy.world 2 points 6 months ago (2 children)

If this starts getting too steamy, I must let you know that I am in Texas and over 18, in case anyone needs to verify my age for adult content.

[–] Steve@startrek.website 2 points 6 months ago

Please upload your government issued ID to proceed.

[–] Thedogspaw@midwest.social 1 points 6 months ago

This is governor Greg abbot stay where you are state police are in route to your location

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[–] octopus_ink@lemmy.ml 9 points 6 months ago (2 children)

Well us old people were already tired of them when they first showed up. shakes cane

[–] AngryCommieKender@lemmy.world 5 points 6 months ago

I distinctly remember a show called Lifestyles of The Rich and Famous, though I couldn't tell you what celebs were featured. Then MTV had Cribs in the '90s. Influencers are basically just the modern version of those shows, aren't they?

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[–] iAvicenna@lemmy.world 6 points 6 months ago

dont worry new young people are growing up to watch this shit

[–] AgentGrimstone@lemmy.world 5 points 6 months ago

I never trusted what any influencer was selling. An ad disguised as a reddit post was way more effective on me.

[–] FiniteBanjo@lemmy.today 5 points 6 months ago (2 children)

That's because the algorithm has grown recursive and shoves the same mainstream shit down everybody's throat on repeat. Cake is cool but imagine never being allowed to eat anything other than cake.

Yeah but imagine admiring someone that needs a team of people to make it look like they made a cake.

[–] theherk@lemmy.world 1 points 6 months ago (1 children)
[–] faceula@lemmy.world 1 points 6 months ago (1 children)

No no no, you said cake first.

[–] AngryCommieKender@lemmy.world 1 points 6 months ago (1 children)
[–] devils_advocate@lemmy.ml 1 points 6 months ago

We're all out of cake.

[–] tacosanonymous@lemm.ee 4 points 6 months ago (4 children)

So the kids need a more realistic representation of adulthood?

My time as a homeowner who barely scrapes by is here.

[–] Powerpoint@lemmy.ca 4 points 6 months ago

You already lost them by saying home owner. That's not realistic

[–] Zozano@lemy.lol 3 points 6 months ago* (last edited 6 months ago)

Realistic

Homeowner

Choose one.

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[–] unreasonabro@lemmy.world 4 points 6 months ago

i was tired of it the first time i heard of it

[–] Fedizen@lemmy.world 3 points 6 months ago (1 children)

This is a bad sign for facebook

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[–] TheControlled@lemmy.world 2 points 6 months ago (5 children)

Oh please cow-fucking-god let this be true

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[–] JovialSodium@lemmy.sdf.org 2 points 6 months ago* (last edited 6 months ago) (2 children)

Some unsolicited advice

  • Don't trust anyone trying to make a living off of selling you anything, even something less tangible like a lifestyle.
  • If you have extra income after living expenses, set a little aside for personal enjoyment and save/invest the rest. The future is uncertain.
  • If you want to travel to far flung destinations and have the means to do so, consider skipping the resort experience. You'll spend much less especially in developing countries and have a more authentic (relatively speaking), and rewarding experience.

Edit: Formatting.

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[–] ScruffyDucky@lemmy.world 1 points 6 months ago* (last edited 6 months ago)

I remember when these kind of people use to be called attention whores on the internet but I guess you can't use that term when you're shilling products

#BringBackAttentionWhores so we can go back to attention whores fatique

[–] aniki@lemm.ee 1 points 6 months ago

Branding is important, but brands need to be relatable to resonate with Gen Z.

Peak Capital Brain Rot.

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