this post was submitted on 22 Jan 2024
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I think as a child I got viruses from one of the ads, you know, the ones would put on the side of the site. We had to call in a guy, to clean parents' computer. I felt really guilty and never touched those ads again.

So Google's and Meta's main business are ads. And recently I felt confused. Do people click on ads? Don't these ads feel phishy to them?

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[–] OpenStars@startrek.website 30 points 9 months ago

You mean like... oh purpose!?

There was a time long ago I did that to help them with their business. I've learned a lot since then and now I don't do that anymore.

[–] NotJustForMe@lemmy.ml 29 points 9 months ago (1 children)

I don't believe I've ever clicked on an ad without having been tricked into it by an overlay.

I also believe that the ad-bubble market is the biggest scam in Internet history. A whole ecosystem keeps the illusion alive that it actually does something other than exiting.

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[–] rekabis@lemmy.ca 17 points 9 months ago (2 children)

I was there in the late 90s, when hitting the wrong website (or a good one on a bad day) would spawn oodles of pop-ups and pop-unders. And any attempt to close even one of these windows would spawn 10 more. Rinse and repeat until these ads brought not only your browser to a grinding halt, but also your entire operating system, forcing a hard restart of your entire computer.

The moment an adblocking add-in was made for Phoenix (later Firefox), I installed it and never looked back.

I feel for those websites who rely on ad revenue to exist, but that well was thoroughly poisoned for me long before you (likely) ever existed. I will never permit a browser to exist on any of my systems without an ad-blocker of some kind, and I will configure all of my clients to have the same protections in place.

[–] dessalines@lemmy.ml 5 points 9 months ago

Every time my parents used the computer, even if it was only for a few minutes, it ended up looking like this

[–] christian@lemmy.ml 2 points 9 months ago

The moment an adblocking add-in was made for Phoenix (later Firefox), I installed it and never looked back.

Oh wow, I had totally forgotten that it started as phoenix. I only remember that name because the first time I downloaded the browser, the homepage read "Phoenix is now Firebird".

[–] themeatbridge@lemmy.world 16 points 9 months ago (2 children)

Accidentally? Because a lot of ads are designed to trick you into clicking on them.

I have a pihole that blocks most of them from loading, but sometimes I accidentally click on one.

The last time I intentionally clicked on an ad, when I was fired from my job and I kept seeing google ads because we used gmail for everything back then, and I knew it drove the CEO crazy that he was paying per clickthrough. So I would click on it and bounce around the website all the way to the cart, and then abandon the cart with thousands of dollars of stuff in it.

I'm pretty sure he could see my google account associated with the activity.

[–] HEXN3T@lemmy.blahaj.zone 3 points 9 months ago

Adnauseam mentioned?

[–] lhamil64@programming.dev 2 points 9 months ago (1 children)

I'm confused by this. Your company had to pay when employees clicked ads in Gmail? I assume this the enterprise version? But then that implies that Google puts ads in the enterprise Gmail which sounds both unsurprising and crazy to me.

[–] themeatbridge@lemmy.world 3 points 9 months ago

No, they paid when anyone clicked on their ads. I would click from my personal devices.

[–] Avaq@lemmy.ml 14 points 9 months ago* (last edited 9 months ago)

The first and last time I clicked an ad was roughly 20 years ago. I was a child, playing RuneScape and orgazing a clan, and I wanted to post our clan events on a website.

An ad for one.com (a web host, called b-one back then) was shown above the RuneScape client. I thought about it and decided to click it. I landed on the website and made an account, played around a bit, and asked my mom if she'd pay for it. In that moment, not only did I become a paying customer, I became a web developer. The latter of which I still am to this day.

Being exposed to such life-altering artifacts on the daily seems like a terrible idea, so I've blocked ads ever since.

[–] MrFunnyMoustache@lemmy.ml 12 points 9 months ago* (last edited 9 months ago)

On my devices I don't see ads because PiHole and uBlock... But this week while using someone else's device, and I saw an Ad, I tried to click the 'x' button, but accidentally clicked the ad because they make the button tiny.

Screw ads.

[–] Quereller@lemmy.one 12 points 9 months ago (2 children)

Every time I search a company website on Google and I don't like the company and want them loose money. If I like the company I click the normal search result.

[–] madcaesar@lemmy.world 7 points 9 months ago

Oh I like this.

I have a pihole so I instinctively never click the ad result, because I don't want companies to think ads are working.

[–] danieljoeblack@beehaw.org 2 points 9 months ago

I thought I was the only one that did that lol

[–] mozz@mbin.grits.dev 11 points 9 months ago

I have a slight amount of knowledge about it, having been heavily involved in watching ad campaigns' performance from the advertiser's side from time to time.

Personally I believe that there's a ton of internet advertising that does effectively nothing except take money from companies with too much of it, and subsidize internet services so they can keep providing things to users for free (which, honestly, isn't the worst thing in the world.)

My specific observations which came with a decent amount of data behind them, are:

  • Google search ads, and similar ads that are being shown to people right at the instant they are looking for the thing the ad is for, people click on and sometimes buy the thing.
  • Ads that are randomly shown to people, even tracking-pixel ads for people who have already visited your web site or whatever, do basically nothing in terms of directly driving conversions. They may have some positive impact on brand recognition and building legitimacy of the brand, but personally I'm a little skeptical that it's worth it.
  • Pretty much the only clicks you get from randomly-displayed ads -- especially from dopamine-machine networks like Facebook -- are people accidentally clicking on them who immediately navigate back away. Like, 99% for random web site ads, and 99.9% for dopamine-machine ads.
  • Genuine social media presence is free and is effective.
[–] Dirk@lemmy.ml 11 points 9 months ago (1 children)

It was when I wanted to click a link I was interested in but an ad that had delayed loading covered the link the moment I clicked.

[–] Omega_Haxors@lemmy.ml 2 points 9 months ago* (last edited 9 months ago)

I vomited acid blood the last time that happened to me. It wasn't an ad but an image loaded causing me to click something else instead.

[–] SurfinBird@lemmy.ca 9 points 9 months ago (1 children)

When I try to click the microscopic X to close and it flings me to the app store.

[–] Omega_Haxors@lemmy.ml 3 points 9 months ago

When it says "fuck it, i'm opening myself anyway"

[–] Vanth@reddthat.com 9 points 9 months ago (1 children)

Each instance of an ad has to make a fraction of a penny, right? IDK who would pay anything more than that.

Raycon did finally get me today. I'm in the market for new earbuds. I was looking at consumer reviews and wondered why the buds I hear about ALL THE TIME from YouTubers weren't on any list I was reading. I did NOT click on a Raycon ad, but did a websearch to find their site and a pile of review sites directly.

Turns out they're low quality compared to similarly priced alternatives. Almost like they put a substantial amount of their money into content creator endorsements. Color me shocked.

😐 <--- my not-shocked face

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[–] Saigonauticon@voltage.vn 8 points 9 months ago

Oh yeah, all the time. Not for anything I need though. Just for private jets, million dollar pieces of industrial mining equipment, and centrifuges.

Ubiquitous surveillance means constant opportunities to provide wrong data.

[–] rickyrigatoni@lemm.ee 8 points 9 months ago (1 children)

Does accidentally clicking a mobile ad because the x was too small count?

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[–] BlackPenguins@lemmy.world 8 points 9 months ago

I rarely click on them. If I like what I see I'll manually Google the product since I don't trust the link they give me.

[–] zecg@lemmy.world 6 points 9 months ago (1 children)
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[–] GreatAlbatross@feddit.uk 5 points 9 months ago

I have ads unblocked on a site that I like to support, and that serves relevant ads that are generally clean.
Generally, they're ads for equipment from manufacturers I'm actually interested in, so I will occasionally click on them.

[–] Vanth@reddthat.com 5 points 9 months ago

I watched some trailers on YouTube for upcoming movies. That is probably the most intentional consumption of advertisements I make; I even search them out specifically.

[–] zeusbottom@sh.itjust.works 5 points 9 months ago

Banner ads, not for a long long time, at least not intentionally.

Last week I needed parts for my snowblower, and Amazon was not helpful finding what I needed, so I googled the info I had. A competitor’s ad appeared as the first result. I was skeptical as hell as I clicked on it - my experience has always been similar to yours - but they had a comprehensive, easy-to-use database of parts, with diagrams, part numbers, in-stock notes, and cost all on the same page. No hacky website, just the right information presented well. Wound up giving them the business.

I guess not everyone is a rabid, cheating, lying SOB. Just many people. Lol

[–] Cuttlefish1111@lemmy.world 4 points 9 months ago
[–] dan@upvote.au 4 points 9 months ago* (last edited 9 months ago) (1 children)

I've clicked retargeting ads a few times, if they're offering me an abandoned cart coupon ("finish your order at our store and save 10%"). I've worked in ad tech in the past, and retargeting ads (ads that show products you've previously viewed or expressed an interest in) have extremely high clickthrough rates.

I saw an ad in Instagram reels around a week ago for a Chinese company that makes big LED signs like you see at the front of stores like Safeway or Best Buy or whatever. Not interested in the product, but I was intrigued because the guy in the ad was Chinese but had a Texan accent. Turns out he uses a different accent in each of his ad videos. That was amusing. I did click the ad to see the quality of the product.

[–] Omega_Haxors@lemmy.ml 2 points 9 months ago* (last edited 9 months ago) (1 children)

Turns out he uses a different accent in each of his ad videos.

Politicians do this too. I will never not laugh at Hillary Clinton doing a southern accent or Putin popping a gasket trying to speak English.

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[–] TORFdot0@lemmy.world 4 points 9 months ago

Probably one of the “throw the shoe at GWB” or “snipe OBL” sidebar ads in the early 00’s

[–] canihasaccount@lemmy.world 4 points 9 months ago

I go out of my way not to do so. Whenever I search for some specific items and see "Sponsored," I'll scroll down until I get the same listing without the ad link.

[–] Fleppensteijn@feddit.nl 4 points 9 months ago

There was a warez site that politely asked to click their ads to support them, which I did. This was around the year 2000, adblocking nor user tracking were really a thing.

[–] ApathyTree@lemmy.dbzer0.com 4 points 9 months ago

I don’t think I’ve ever intentionally clicked an ad, with the very very infrequent exception of product results that come up in searches. It’s literally never been to buy the product, though. It’s to see if I’m interested in doing more shopping around. Ads are never for the best priced or highest quality product, but if it’s something you’ve never looked into before they can be informative, and it’s easy to access.

But since I started running a pihole years ago, I don’t even do that, because it gets blocked when I click it. Rightly so, it was a bad strategy anyway.

[–] bestusername@aussie.zone 3 points 9 months ago

System-wide ad blocking on all devices that support it.

[–] AceFuzzLord@lemm.ee 3 points 9 months ago

Been a really long time I have actually clicked on an actual ad, unless we're including closing the pop up thing every time you boot up Steam. I couldn't remember the last ad I actually clicked on if we're not including the Steam thing.

[–] tigeruppercut@lemmy.zip 3 points 9 months ago

I actually bought a cheap laser mouse off a banner ad once back when you could still find mice with balls in them. I think it was like 15 bucks, arrived no problem, and my credit card didn't get stolen, so it was a win I guess?

Might've been the last time I clicked an ad, and it was 20+ years ago. Oh wait no my news app a few years ago had a top made out of gold being sold for about $150 as an executive desk toy. I checked it out because I was sure it would link to a new satire site like the onion. Turns out it was real and my news app thought I was really into gold tops for a few weeks.

[–] otter@lemmy.ca 3 points 9 months ago

I barely ever encounter ads on desktop.

On mobile I've clicked on ads for (legitimate looking) games before. Half the time it's an immediate uninstall, but once in a while I find something good

[–] darkpanda@lemmy.ca 3 points 9 months ago

Bought a sweater I saw in an ad. Like a 70s style one, like it was the sweater that inspired both Tron and the Twister board game. Hasn’t arrived yet but I’m hopeful it isn’t complete trash.

[–] Thisfox@sopuli.xyz 3 points 9 months ago (2 children)

I rarely see them, have never clicked one.

I suspect very few people do.

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[–] Vaggumon@lemm.ee 2 points 9 months ago

I don't recall ever doing so.

[–] cali_ash@lemmy.wtf 2 points 9 months ago* (last edited 9 months ago)

Years. Hell, it's months since I've even seen one ... and that was just because sometimes when you start your browser a page will load before the adblocker is loaded.

[–] daniskarma@lemmy.world 2 points 9 months ago

I dont think I've ever click on an ad on purpose. I've clicked for mistake I closed right away. Never ever bought anything from an ad.

[–] xilliah@beehaw.org 2 points 9 months ago

For the Samsung galaxy s3. What a disappointment that became! Never again.

[–] ladicius@lemmy.world 2 points 9 months ago

There were some nicely packed boobs. I like boobs.

[–] Carighan@lemmy.world 2 points 9 months ago

Crossellers, sure. But actual ads, I cannot remember ever having voluntarily clicked on one. Not once in my entire >40 years of life.

[–] ColeSloth@discuss.tchncs.de 2 points 9 months ago

I just don't like if I forget to go incognito VPN and shop to buy something, then buy something, so I'm done shopping for it, but then see it non stop in adds for the next 2 months.

I ALREADY BOUGHT A DAMNED PAIR OF WORK BOOTS!

[–] june@lemmy.world 2 points 9 months ago

A couple weeks ago when I bought a new wallet. Which I’m very pleased with so far.

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