this post was submitted on 20 Aug 2023
477 points (90.4% liked)

Technology

59605 readers
4076 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
 

Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.

top 50 comments
sorted by: hot top controversial new old
[–] Terr@lemmy.ml 267 points 1 year ago (3 children)

I got to admit, Italians inventing Cheese DRM, wasn't on my 2023 Bingo card.

Physical products are the only ones that makes sense for DRM.

[–] 995a3c3c3c3c2424@feddit.nl 24 points 1 year ago

Blockchain-based cheese DRM! 😂

[–] Double_A@discuss.tchncs.de 238 points 1 year ago (4 children)

For fucks sake... This is literally about an RFID sticker that is put on the outside of whole cheese wheels.

So unless you buy whole 40kg wheel and then eat it with the rind... you are not eating any.

And also fuck that article for even mentioning that.

[–] N1NJ4W4RR10R_@aussie.zone 53 points 1 year ago* (last edited 1 year ago) (3 children)

That makes it sound like the "edible" aspect of this is just an anti idiot feature. *Or just "printed" on it.

Either way, pointless article.

[–] _s10e@feddit.de 43 points 1 year ago (4 children)

I believe regulations require that everything you put in or on food is technically editable. Like the paper stickers on bread or produce. They are disgusting, but if you or your child accidentally eats them, they are fine.

load more comments (4 replies)
[–] Meowoem@sh.itjust.works 15 points 1 year ago (1 children)

Alex Jones will yell about the headline and say Soros is microchipping food and if you eat cheese the 5g vaccine will do a false flag and turn the frogs even gayer.

[–] 4am@lemm.ee 14 points 1 year ago (1 children)

I mean the top comment here didn’t even read the article to find out there’s no risk of them ingesting it unless it’s done on purpose after they purchase the entire wheel, they just read the headline and implied what it suggested without actually learning the full truth.

Alex Jones makes money on being a walking, talking “clickbait headline”. And people are so addicted to the dopamine they get from feeling “smarter” than other people (after being dumb all their lives because the American school system has been designed to fail them) that they huff his words like a drug.

Smug superiority is addictive.

load more comments (1 replies)
load more comments (1 replies)
[–] pimento64@sopuli.xyz 38 points 1 year ago (1 children)

unless you buy whole 40kg wheel and then eat it with the rind

Haha no of course not...

[–] June@lemm.ee 11 points 1 year ago (2 children)

lol right? I would never lol, that would be like, too much? Would it be too much? Honestly we may never know

load more comments (2 replies)
[–] LogarithmicCamel@feddit.uk 12 points 1 year ago (3 children)

Some people add the rind to broths.

load more comments (3 replies)
load more comments (1 replies)
[–] tau@discuss.tchncs.de 117 points 1 year ago* (last edited 1 year ago)

To save you a click (although none of the other commenters seem to have read the article anyway): The microchips aren't embedded into the actual cheese that you eat, but are part of the label attached to the outside rind. Nobody will be eating microchips.

[–] dhork@lemmy.world 102 points 1 year ago (3 children)

The chips use blockchain technology and trace the wheel of cheese back to where the milk that was used came from.

Cryptobros, Unite! We finally found a way for blockchain tech to be relevant for more than just ransomware! We authenticate cheese!

Someone's gonna make a ton of money on CheeseCoin

[–] Edgelord_Of_Tomorrow@lemmy.world 32 points 1 year ago (4 children)

Blockchain is also good for solving the Ship of Theseus problem. You can encode the entire history of the object into the object.

Blockchain has many cool uses and none of them are currency.

load more comments (4 replies)
[–] June@lemm.ee 28 points 1 year ago* (last edited 1 year ago) (1 children)

Blockchain =/= crypto

Crypto uses blockchain, but blockchain is just a different type of database that generally tracks data through a decentralized network. It has a lot of real uses beyond crypto like identity verification, transcript/records management management, and iot data sharing. It’s nothing that can’t be done in a centralized manner, it’s just a different way of going about it that, in some cases, is much more secure and/or much more easily accessible.

[–] Helluin@lemm.ee 22 points 1 year ago (5 children)

It’s nothing that can’t be done in a centralized manner,

and thats the main problem with basically all blockchain related solutions, theres pretty much always a centralized alternative thats more efficient

load more comments (5 replies)
[–] dodslaser@feddit.nu 12 points 1 year ago (1 children)

I don't know, can you make a JPEG of the cheese wheel and then put the hyperlink on the blockchain? Maybe make it so I can import the cheese in a shitty MMO that nobody actually wants to play?

load more comments (1 replies)
[–] Fishy@lemmy.world 65 points 1 year ago* (last edited 1 year ago) (18 children)

Maybe I’m a picker eater, but I think I’d rather have an inauthentic product than eating a microchip.

[–] nuke@yah.lol 16 points 1 year ago* (last edited 1 year ago)

Hey, don't knock it till you try it

load more comments (17 replies)
[–] aquarisces@lemmy.world 59 points 1 year ago (1 children)

The conspiracy theorists are going to run wild with this one.

[–] otter@lemmy.ca 23 points 1 year ago (3 children)

That’s because makers of Parmigiano-Reggiano are implanting microchips into the casings of their 90-pound cheese wheels as the latest move to ward off counterfeiters, The Wall Street Journal reported.

If it's just going in the casings, then it wouldn't be eaten I guess?

[–] andallthat@lemmy.world 12 points 1 year ago (3 children)

Except for counterfeiters. They eat the whole thing to make sure their copies are accurate but now we can track their poops. I'm telling you, Mario, this thing is genius!

load more comments (3 replies)
load more comments (2 replies)
[–] FrankTheHealer@lemmy.world 57 points 1 year ago

Nothing enhances that Mediterranean flavor quite like micro plastics

[–] Gork@lemm.ee 51 points 1 year ago (1 children)

If I run low on health and have to eat several dozen cheese wheels, will the authentic DRM ones provide a greater HP boost compared to the generic cheese wheels?

[–] Curious_Canid@lemmy.ca 14 points 1 year ago

Actually an "HP boost" refers to using fake Hewlett-Packard ink cartridges that circumvent their ink-jet printer DRM. 😁

[–] Thann@lemmy.ml 46 points 1 year ago

its funny that some ppl are paranoid that bill gates is trying to microchip them with a vaccine when they probably already have been by the fucking itailians

[–] virtualbriefcase@lemm.ee 36 points 1 year ago

Lol, cheese DRM. Just when I thought more DRM was impossible.

[–] Draconic_NEO@lemmy.world 33 points 1 year ago (4 children)

I guess in that case I should probably seek out the counterfeit versions of it since they're now apparently better than the originals.

load more comments (4 replies)
[–] Schlemmy@lemmy.ml 32 points 1 year ago (1 children)

Next up. Improve your wireless network with cheese.

load more comments (1 replies)
[–] obinice@lemmy.world 30 points 1 year ago (3 children)

Not really putting them "into" their cheese, just the labels that bind with their outer casing of the cheese wheel. Still neat.

They are being placed on the casein label, a food-safe label commonly used in cheese production, which is placed on the cheese wheel.

load more comments (3 replies)
[–] NigelFrobisher@aussie.zone 28 points 1 year ago (2 children)

Why are they not using those nanotech microchip trackers that are small enough to fit in a vaccine, and that can communicate with a satellite without any need for a radio or battery?

[–] fluxion@lemmy.world 14 points 1 year ago

Those chips are only good for mind control

[–] 4am@lemm.ee 12 points 1 year ago

The cheese is ruined when they make it magnetic, of course

[–] AfricanExpansionist@lemmy.ml 26 points 1 year ago (2 children)

If I can make cheese good enough to pretend that it's another brand, I'm gonna just slap my own label on it

load more comments (2 replies)
[–] Kolanaki@yiffit.net 25 points 1 year ago (10 children)

Hold up...

There is counterfeit cheese?

[–] themeatbridge@lemmy.world 27 points 1 year ago (5 children)

It's not Parmigiana-Reggiano if it doesn't come from the Parmigiana-Reggiano region of France. Everything else is just sparkling cheese.

load more comments (5 replies)
[–] neptune@dmv.social 12 points 1 year ago

And olive oil and cigarettes and... Anything else really.

load more comments (8 replies)
[–] spittingimage@lemmy.world 19 points 1 year ago (8 children)

TIL there's a global market in fake cheese. Which is to say, real cheese that someone slapped a fancier label on.

I'm sure all the steps we took to reach this point were logical ones, but we still find ourselves in a very strange place.

load more comments (8 replies)
[–] autotldr@lemmings.world 19 points 1 year ago (1 children)

This is the best summary I could come up with:


The next time you dig into a bowl of pasta with freshly grated parmesan, you could accidentally be eating a microchip.

That's because makers of Parmigiano-Reggiano are implanting microchips into the casings of their 90-pound cheese wheels as the latest move to ward off counterfeiters, The Wall Street Journal reported.

Parmigiano-Reggiano must be made in a particular area of northern Italy's Emilia Romagna region and with specific production standards and techniques.

The microchip can then be scanned to pull up a unique serial ID that buyers can use to ensure they've got the real thing.

"We keep fighting with new methods," Alberto Pecorari, whose job is to protect the product's authenticity for a group that represents Parmigiano makers, told the Journal.

Parmigiano-Reggiano is among the many food products that are formally protected in the European Union, including Champagne from France and Feta from Greece.


The original article contains 324 words, the summary contains 144 words. Saved 56%. I'm a bot and I'm open source!

load more comments (1 replies)
[–] Blizzard@lemmy.zip 17 points 1 year ago

Now I want to try it... 🤤

[–] FlyingSquid@lemmy.world 16 points 1 year ago (1 children)

I knew this was how Bill Gates would get us. Through our spaghetti and meatballs.

load more comments (1 replies)
[–] ellesper@lemmy.world 15 points 1 year ago (1 children)

The microchips aren’t edible because they want you to eat them. They’re edible because they know some idiot eventually will eat one.

load more comments (1 replies)
[–] Etterra@lemmy.world 14 points 1 year ago (2 children)

TIL that counterfeit fucking cheese is a thing.

load more comments (2 replies)
[–] flamingo_pinyata@sopuli.xyz 14 points 1 year ago (3 children)

So if you eat the chip, does it mean you officially become a wheel of cheese?

load more comments (3 replies)
[–] Sibbo@sopuli.xyz 13 points 1 year ago (1 children)

Are we not all chipped anyways through the civic vaccine? /s

load more comments (1 replies)
[–] CamelCityCalamity@lemmy.world 11 points 1 year ago (2 children)

OMG! That's what those crystals are!

load more comments (2 replies)
load more comments
view more: next ›