this post was submitted on 20 Aug 2023
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Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters (www.businessinsider.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.

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[–] Kolanaki@yiffit.net 25 points 1 year ago (7 children)

Hold up...

There is counterfeit cheese?

[–] themeatbridge@lemmy.world 27 points 1 year ago (4 children)

It's not Parmigiana-Reggiano if it doesn't come from the Parmigiana-Reggiano region of France. Everything else is just sparkling cheese.

[–] Kolanaki@yiffit.net 5 points 1 year ago

Swiss cheese seems like it literally is sparkling cheese. The holes are the carbonation! 🤣

[–] Oderus@lemmy.world 3 points 1 year ago

Beautiful

[–] kilgore_trout@feddit.it 2 points 1 year ago* (last edited 1 year ago) (1 children)

It's Italian. Parma and Reggio are two Italian cities.

[–] neptune@dmv.social 12 points 1 year ago

And olive oil and cigarettes and... Anything else really.

[–] Thisisforfun@lemmy.world 6 points 1 year ago

Wait till you find out about fake eggs (etc) in china

[–] GladiusB@lemmy.world 3 points 1 year ago

Have you not tried Velveeta?

[–] s_s@lemmy.one 2 points 1 year ago

EU has lots of protected origin products.

[–] Petter1@lemm.ee 2 points 1 year ago (1 children)

Yea, many swiss brands have problems protecting their IP in America. Just recently Emmentaler lost its IP there, because Emmentaler describes a sort of cheese which is like our Swiss Emmentaler in America vs here in Switzerland only cheese from the Emmental is allowed to be called a Emmentaler.

[–] ours@lemmy.film 1 points 1 year ago (1 children)

Also for the Gruyère cheese it was recently announced the US will ignore Switzerland's claims. That despite the fact Gruyère and Emmentaler are traditionally made with raw milk, something that's illegal in the US.

[–] Petter1@lemm.ee 2 points 1 year ago

It’s ridiculous that while we can’t protect our cheese in America they just successfully protect pictures of any apple (even real ones) here in Switzerland.. Well, luckily only in connection with technology, but yea REAL Apples…