A Boring Dystopia

That's because the nature of the marketing model has changed. Mcdonald's has shifted their marketing demographic to exclusively adults due to the decades of growing backlash and lawsuits over the nutritional value and predatory practices of targeting children. Among many other controversies. Of all the businesses in any industry, this is probably one of the worst examples to give.

Yes, their's truth from an architectural stance that does show a shift to contemporary minimalism. But McDonald's, while perhaps not the most inherently evil company in the world, at least by the amount of true harm they purposely do or the product they provide and those who voluntary choose to consume it. Is still a reflection of many of the United State's problems. Everything from issues concerning wages, labor relations, nutritional literacy, and lifestyle practices, to name a few.

Even the architecture of their fast food joints is fascist.

In the Fascist States of America, a McDonald’s techbro named BigBallz voice will serve you a burger with no beef, charge you double, and call it freedom.

You ask, where’s my Mcplayground? Well, it is outsourced, replaced with a sad bench on which a crying Ronald McDonald sits, holding a sign about liability.

CONSUME

What do y'all expect from an industry based on torture and murder, destroying the planet, wrecking your health, and supporting genocide? Fun for the kids?

Typical family with kids can no longer afford to eat here since the business model is to maximize shareholder value. So it makes sense to rebrand to the only people who can afford it.

Dude those ball pits were special, they don't exist anymore. Disease infested suffocation hazards, but special.

Jesus Christ you lot need to get out more. You lot are seriously over analysing changes in marketing, and using it to stroke your ego's.

I'm kind of fine with not overmarketing fast food to children.

This is misleading. The top picture is bright and sunny and the lower one is gray and dreary. Notice the tree in the background on the left without any leaves?

That is because the top picture was taken in the summer and the lower one in the winter when it is cold and the animals have been moved indoors to keep them warm. They will be back in the spring.

smh

TBF, the latter is a much better reflection of how lifeless and awful their food is.

I know it's not a perfect example but I'm sick of modern design trends. Muted colours and uniform shapes, nothing ever interesting or emotion inducing. I'm probably pretty biased but still I'd love to see something that had some life to it.