this post was submitted on 23 Jul 2023
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[–] airdi1@lemmy.world 109 points 1 year ago* (last edited 1 year ago) (2 children)

Musk think the problem is the logo. Only if he knew, the logo is fine it is him that people dont like.

[–] Rhaedas@kbin.social 80 points 1 year ago (6 children)

The logo has been very successful in branding the company, as well as the companion verb "tweet". I think a company has reached peak when its name or something connected is used as an action verb. If he had taken over McDs he'd be tossing out the arches and even Big Mac with claims that they are the problem.

Twitter may have not been in great shape financially when he took over, but at least it had somewhat of an image. Musk is the contractor you called to fix a leak in the roof, and he burns the house down. He fixed the leak alright.

[–] root@socialmedia.fail 15 points 1 year ago (6 children)

Twitter was doing fine financially before Musk bought it. He paid more than twice what it was worth and he used loans to do it, that's what this is all about.

[–] atomWood@lemm.ee 5 points 1 year ago (1 children)

Twitter has never really been a financially viable company. They were losing money year after year. That’s not what I would call financially stable. There’s a reason they did everything they could to force Musk to buy it when he tried to back out.

[–] root@socialmedia.fail 16 points 1 year ago* (last edited 1 year ago)

Yeah there is a reason, the reason is because his dumbass offered more than twice what the company was worth.

Lots of tech companies operate at slightly under profitability. They were doing fine.

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[–] blivet@kbin.social 12 points 1 year ago* (last edited 1 year ago) (1 children)

Yes, the name of the company, the logo, and the idea of “tweets” are all a charming evocation of a world filled with brief messages. Twitter has problems, but branding isn’t one of them.

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[–] sensibilidades@lemmy.world 9 points 1 year ago (1 children)

What's the new word for microblogging on X corp? "Musk x-ed this morning that ..."

Funny, because "x-ing out" is what I do whenever I accidentally click on a twitter link nowadays!

[–] MxM111@kbin.social 5 points 1 year ago* (last edited 1 year ago) (5 children)

Honestly, I would drop the McDonald’s clown. He is weird and some children and even adults are uneasy or outright scared of him.

[–] RippleEffect@lemmy.world 18 points 1 year ago

Honestly the clown has more or less been dropped. I hardly see him anywhere.

[–] Subverb@lemmy.world 10 points 1 year ago* (last edited 1 year ago)

They already dropped him for basically that reason back in 2016.

https://www.the-sun.com/money/3419072/why-mcdonalds-get-rid-ronald-mcdonald/

[–] Rhaedas@kbin.social 6 points 1 year ago (1 children)

As said, Ronald disappeared a while ago for other reasons, but along with that McD became more of a "modern" look and got away from catering to the family at a kid's level. They still changed successfully. My point was that Musk would throw everything out and do something totally not designed to bring people to eat there, and then blame everyone but himself. His most successful work seems to be when he lets other run the show, and his real problems started when he forgot that and tried to be front and center on everything without anyone filtering his ideas and verbal thoughts. Elon Musk a decade back would now have a different image had he just hired and listened to a good PR person.

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[–] Gregorech@lemmy.world 86 points 1 year ago (1 children)

He wants to replace it with an X, an x with bent arms in a nice red and white background people will love that it'll just pop.

[–] Aurix@lemmy.world 20 points 1 year ago (1 children)

Many social apps use blue. Having your suggested colour applied would make sure Twitter is supremely above the others.

[–] Gregorech@lemmy.world 12 points 1 year ago (1 children)

He needs to buy Uber next....

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[–] qwertyqwertyqwerty@lemmy.one 54 points 1 year ago (2 children)

Getting rid of the last remaining identifiable part of the company. Genius move.

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[–] Ennuigo@lemm.ee 54 points 1 year ago (5 children)

What is with this guy and his hardon for adding “X” to everything? He’s like a teenager that thinks that adding flame decals to anything makes them “cooler”.

[–] instamat@lemmy.world 30 points 1 year ago

He’s obsessed with it. His version of PayPal before he merged with the company that became PayPal was x.com and everyone hated it.

[–] masquenox@lemmy.ml 27 points 1 year ago

It's halfway to a swastika.

[–] ech@lemm.ee 16 points 1 year ago (2 children)

Teslax - Ask your pharmacist today what Teslax can do for you.

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[–] glacier@lemmy.blahaj.zone 13 points 1 year ago

The x stands for xtremely shitty.

[–] Hextic@lemmy.world 10 points 1 year ago

Literally stuck in the 90s.

[–] taylus@lemmy.ml 52 points 1 year ago (1 children)

I’m so glad we got this instead of solving global warming

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[–] gosling@lemmy.world 50 points 1 year ago (3 children)

Elon is a genius! He removed the bird, symbolizing the loss of freedom for its user and his company's inability to soar to great heights.

The bird leaving indicates an impeding catastrophe about to hit his company and the new symbol "X" is just as clever, because that's the sign people will click on when they go uninstall the app. Soon, the relationship between Twitter and its users will be nonexistent, just like Musk and his "X" wives

[–] pizza_rolls@kbin.social 6 points 1 year ago (1 children)

X is closer to a swastika than a bird so it fits

The next update to the logo will be adding 4 more lines...

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[–] Daydreamer@lemmy.ml 46 points 1 year ago (3 children)

It is entirely possible that he just wrecks companies for fun.

[–] 30isthenew29@lemm.ee 8 points 1 year ago

This is just what billionaires do nowadays.

[–] CalamityJoe@aussie.zone 4 points 1 year ago

Or on purpose, in this case.

Rebranding at this level sounds very much like purposeful destruction of an existing resource and company, rather than an attempt to make the company any better, successful, or more profitable.

I'm starting to wonder if the Saudis have told him they'll reimburse any of his personal losses from his stock buy, in return for sinking and destroying the company.

It just seems like the Musk buy, once it happened, has been too effective a means of destroying a platform that was previously used extensively by protestors and activists to organise mass group activity against governments and authorities.

It would certainly be my answer now to those regular Reddit questions like "what's the one conspiracy theory you actually believe is true?"

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[–] Pyr_Pressure@lemmy.ca 36 points 1 year ago (1 children)

Pay $44 billion for a well known and popular company, ditch the name and the logo for something totally new and unknown.

So smart.

[–] 30isthenew29@lemm.ee 4 points 1 year ago

It’s beyond our thinking. Minimum above 300 IQ needed to understand this.

[–] oxjox@lemmy.ml 35 points 1 year ago (3 children)

I've been using a moniker containing two Xs for over two decades. Speaking on behalf of my early-20s self, how fucking edgy do you believe yourself to be as one of the world's richest persons embracing a single letter as the epitome of logos to represent your umbrella corporation? Hire a branding team, you pathetically dull gen-x neckbeard edgelord manchild.

Seriously, the '90s called a they want their X back.

[–] xSPYXEx@lemmy.world 22 points 1 year ago (1 children)

Elon is the kind of guy who picked a goofy xbox gamertag when he was a kid and never stopped using it. I wouldn't know.

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[–] Ducks@ducks.dev 8 points 1 year ago

He doesn't need a branding team, he's too smart for that. That's why he is also sourcing a logo from the Twitter community. Because ~~billionaires~~ geniuses don't pay for anything.

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[–] dq9@lemmy.world 32 points 1 year ago

Another unnecessary bandaid to Elon's massive problems. I'd say he should quit while he's behind, but I love watching him fail.

[–] DarthYoshiBoy@kbin.social 19 points 1 year ago

I choose to believe he's just doing this for memes at this point. I can't accept humans are capable of these depths through inadvertent action, it's just too dumb.

[–] appel@lemmy.ml 18 points 1 year ago

That man's got no god damn sense.

[–] Umbra@kbin.social 12 points 1 year ago (2 children)
[–] blivet@kbin.social 5 points 1 year ago

I think we are in the midst of a worldwide epidemic of mental illness, and even the wealthiest and most powerful are not immune.

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[–] Carighan@lemmy.world 9 points 1 year ago (1 children)

Wrong community tbh, this is solid nottheonion material. I don't understand this world any more to be honest. 😅

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[–] CraigeryTheKid@beehaw.org 9 points 1 year ago

A ditch would make a much better logo, indeed.

[–] Simulation6@sopuli.xyz 8 points 1 year ago (3 children)

Do we need to stop calling them tweets then?

[–] Akasazh@feddit.nl 18 points 1 year ago (2 children)

The new word will be 'twats', after it's owner

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[–] PurliWhite@beehaw.org 8 points 1 year ago

watching the flames reach new heights on this continually evolving dumpster fire keeps me warm at night

[–] trashhalo@beehaw.org 5 points 1 year ago

Might be better for technology. But I see it's already posted there 🤷

[–] saucyloggins@lemmy.world 5 points 1 year ago (1 children)

LOOOOOOL. Did he just snag the dated and always terrible logo from Xorg and think it was cool and modern?

[–] SheeEttin@lemmy.world 6 points 1 year ago (1 children)

He's had a thing for the letter X since at least the 90s: https://en.wikipedia.org/wiki/X.com

And of course his space company is SpaceX.

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