Rebranding at this level sounds very much like purposeful destruction of an existing resource and company, rather than an attempt to make the company any better, successful, or more profitable.

I'm starting to wonder if the Saudis have told him they'll reimburse any of his personal losses from his stock buy, in return for sinking and destroying the company.

It just seems like the Musk buy, once it happened, has been too effective a means of destroying a platform that was previously used extensively by protestors and activists to organise mass group activity against governments and authorities.

It would certainly be my answer now to those regular Reddit questions like "what's the one conspiracy theory you actually believe is true?"