this post was submitted on 07 Feb 2024
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i wouldn't normally be concerned since any company releasing a VR product with this price tag is obviously going to fail... but it's apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with "tech reviewers" and rich folk who can afford it.

what's really concerning is that it's not marketed as a new VR headset, it's marketed by apple and these "tech reviewers" as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc...

and it's dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can't look away, even if you try to they can track your eye movement and just move the window, you can't mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.

this is why i think all these tech giants (google meta apple etc) were/are interested in the "metaverse". it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.

i'm not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i'm more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won't achieve any sort of mainstream adoption even if it's deemed a success because it probably can't get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?

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[–] jayrhacker@kbin.social 1 points 9 months ago (1 children)

imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple

WUT? Apple is very focused on privacy and the idea that a user can't mute or install Adblock is… weird. Safari has good ad-blocking options as well as built-in anti-tracking features to protect users, applications can't usually prevent the system from muting content and Apple doesn't really sell ads outside of the App Store.

If you want to worry about that stuff I'd suggest focusing on the Meta VR goggles or god forbid Google starts making goggles, both of those companies survive on ad revenue and have an incentive to enshitify their experience in ways that the Apple we know today would never do. Of course companies can change over time, but the ethic at Apple is to only make products they feel comfortable with their families using.

[–] BurningRiver@beehaw.org 1 points 9 months ago

Had to scroll down pretty far to find this. I don’t see any ads on my Apple devices, because it’s not their thing. And when people try and serve ads, I don’t see them anyways. Because I VPN through my home network with a dns blocker.

No, I don’t want to root my phone and load a new OS on it. And I certainly don’t want a phone with the Facebook app preinstalled. I feel like people having nightmares about VR ads are having a tough time.

With all that said, I wouldn’t pay close to $3500 for this thing.

[–] SSJ2Marx@hexbear.net 0 points 9 months ago (2 children)

I think that, in practice, putting a headset on is a big ask for most people. Phones caught on because they're extremely convenient, almost everyone had a use case that was improved by a smartphone, and once they had it in their pocket it was a short hop to using the phone for other things as well. A headset though? Maybe if it was as unobtrusive as regular glasses, people would put up with it - but even then, regular glasses are so annoying that many people use contact lenses instead. So if you want to put any kind of technology on people's head and keep it there all day, that's where your benchmark has to be set, not way up in the same size category as a motorcycle helmet.

[–] scrubbles@poptalk.scrubbles.tech 0 points 9 months ago (1 children)

Bingo. At the end of the day it's still something massive that sits on their head. It's going to sell well as a gimmick. But people will get tired, their necks will hurt, some will get motion sickness, and over time they'll collect dust like all of the others.

The fact is that vr technology is stunted until hardware can catch up, and by that I mean literally as easy as putting on sunglasses.

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[–] JuxtaposedJaguar@lemmy.ml 0 points 9 months ago (2 children)

My biggest concern is that everyone will eventually be forced by societal and institutional expectations; for now people can easily choose not to wear them, but if/when your employer requires it for work or if/when the only way to talk to your friends is by using it, then you won't have much of a choice.

For example, Zoom has very shady ties with the Chinese government (and several reports say that they've used it to surveil and censor people), yet many schools and workplaces required it (and many still do now). You could refuse to install/use it, but then you'd lose your job or fail your classes. It's a similar story for TikTok, Discord, and Facebook before that.

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[–] BurningnnTree@lemmy.one 0 points 9 months ago (3 children)

I think tech reviewers are really naive for thinking that Apple Vision Pro is the future of computing just because it was made by Apple. Nobody wants to use their computer or watch movies in VR, except for in niche situations. My prediction is that users will quickly realize that they don't actually have any use for the Apple Vision Pro, and the product line will be discontinued.

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[–] whenigrowup356@lemmy.world 0 points 9 months ago

I just don't understand how Apple, a company known for their sleek, elegant design aesthetics above all else, put their name on something that looks so dorky

[–] Melatonin@lemmy.dbzer0.com 0 points 9 months ago (2 children)
[–] WetBeardHairs@lemmy.ml -1 points 9 months ago* (last edited 9 months ago)

I agree with his take on the apple vr shit, but fuck nazi notch.

[–] Stovetop@lemmy.world -1 points 9 months ago

Since when do we give a shit what literal neo nazi Notch has to say?

The whole point of AR is that you can look away from the ads. Plus, it's Apple, they're not really in the advertising business anyway.

I doubt people are going to walk around with these things in their heads. With some noise cancelling capabilities they may replace offices or at least monitors, but you're still tethered to the wall if you want to use them for more than two hours (at purchase, batteries degrade over time...).

Facebook already sold this thing, and it's commonly used for games like beatsaber, VR video entertainment (adult or otherwise), and maybe some Metaverse stuff but in the form of VRChat. Watching a YouTube video on Meta's data-driven Quest doesn't have you jump up and shout "coca cola" to skip any ads, so I doubt its competitors will either.

I think AR ads will he more subtle. Placing 3D versions of a product on the table next to you and showing someone walking over and using it, for example. Or just regular video ads now, but with more depth.

If the ad experience will become too terrible, people will go back to 2D.

[–] yogthos@lemmy.ml -2 points 9 months ago

Not really worried about this kind of stuff at all. At the end of the day, it's not like it's some essential thing people need to live. People have been worrying that every new piece of technology is going to ruin society. This was said about books, raidio, tv, video games, and so on. I don't think AR tech is going to be any different.

I imagine that at some point the tech will get miniaturized to the point where AR headsets are basically like glasses. That's when mass adoption is likely to start happening. I'm also sure there will be open versions of such headsets that can run Linux. It's just a new more immersive UX, I don't think it's anything to get worked up over.

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