this post was submitted on 07 Feb 2024
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i wouldn't normally be concerned since any company releasing a VR product with this price tag is obviously going to fail... but it's apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with "tech reviewers" and rich folk who can afford it.

what's really concerning is that it's not marketed as a new VR headset, it's marketed by apple and these "tech reviewers" as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc...

and it's dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can't look away, even if you try to they can track your eye movement and just move the window, you can't mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.

this is why i think all these tech giants (google meta apple etc) were/are interested in the "metaverse". it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.

i'm not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i'm more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won't achieve any sort of mainstream adoption even if it's deemed a success because it probably can't get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?

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[–] C4d@lemmy.world 30 points 10 months ago (4 children)

People will rip off the headsets if the ads are too intrusive and annoying. Which is why they’ll either be dead subtle, or they’ll offer you paid ways to avoid them.

I don’t think there’ll be mass adoption of this either way, mainly because it’s an expensive gadget coming at a time when folks on median incomes are feeling the pinch.

[–] bionicjoey@lemmy.ca 22 points 10 months ago (2 children)

Which is why they’ll either be dead subtle, or they’ll offer you paid ways to avoid them.

Apple are masters of subtle corporate propaganda. They've indoctrinated a generation of people to believe Android is their enemy by making their messages show up in a less readable colour in the messaging app.

[–] richieadler@lemmy.myserv.one 18 points 10 months ago* (last edited 10 months ago)

I think that's mainly in the US, though. For the rest of the world the price tag is too high and the iPhone is the mark of the pretentious or the hipster. Or the iOS developer 😄

The rest of us are happy with our Android phones.

[–] cheese_greater@lemmy.world 8 points 10 months ago

The blue message shit is just peak Apple bullshit. Signal's messages are blue to, hopefully they continue to be more popular. Its so much better in every dimension and it actually preserves one's privacy much better

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[–] Vanth@reddthat.com 27 points 10 months ago* (last edited 10 months ago) (2 children)

Is this a copy/paste from when Google Glasses launched and then completely disappeared within months? I feel like I've seen this panic before.

Your problem is with capitalism and an Apple VR doesn't change that.

[–] vzq@lemmy.blahaj.zone 12 points 10 months ago* (last edited 10 months ago) (3 children)

Google glass never actually “launched” in any meaningful sense of the word, and was a rough-as-fuck user experience.

Ironically what did it in was the ability to record video. People were so panicked about being filmed that they started reacting violently to glass users (called glassholes). From that point on it sort of became a laughing stock. Not cool. A tainted product.

Apple seems to have mitigated the obvious pitfalls, let’s see how it shakes out.

[–] Cqrd@lemmy.dbzer0.com 3 points 10 months ago (1 children)

It's funny that you don't know what you don't know. Google glass definitely launched, and is used by certain businesses. They went B2B instead of B2C and apparently did well enough.

[–] vzq@lemmy.blahaj.zone 3 points 10 months ago (1 children)

You are right! There were enterprise editions that apparently were for sale until 2023.

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[–] Tolstoy@lemmy.world 15 points 10 months ago (1 children)

Yesterday or a few days ago I've read that people already jailbreaked the vision. So if you must have one, you will still be able to tinker with it.

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[–] BruceTwarzen@kbin.social 14 points 10 months ago (5 children)

I'm not american and i can't imagine a world where someone with these weird ass ski goggles don't get laughed at.

[–] Lmaydev@programming.dev 5 points 10 months ago

Not everyone cares if strangers are laughing at them. Especially the rich.

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[–] nicetriangle@kbin.social 11 points 10 months ago* (last edited 10 months ago) (2 children)

Some people call VR dystopian, but it's got great potential too.

During COVID while I was living alone and we were under lockdown...

I used a Quest to watch movies in a virtual theater with a bunch of people from around the world. I remember being in a theater watching an absolutely ridiculous Nicolas Cage movie laughing my ass off with a bunch of dudes from Australia. Another time I watched a cricket game with some people who explained the rules to me and kinda gave me some play by play on what was happening.

I've also attended a few support group meetings in VR for coping with loss that had quite a lot of attendants. The meeting was run by a licensed group therapist and we took turns sharing and then reflecting on each others stories. It was frankly amazing.

I also played mini golf with friends of mine as well as had a couple meetings over a round of mini golf with the other guy on my design team during lockdown. Honestly the best virtual meetings I ever had.

All of the above were very social and very positive experience. I didn't feel far away from people, I felt connected to them.

Same way a smartphone can be a useful tool that enhances your life or a screen you stare at for hours consuming bullshit TikTok videos. You're in control of what you make of it. You can also stick to a dumb phone and not participate at all.

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[–] ferralcat@monyet.cc 9 points 10 months ago (2 children)

because it probably can’t get less bulky and look less dorky,

Airpods are probably one of the ugliest pieces of tech ove seen in the last decade and yet somehow it doesn't seem to matter. Never overestimate apple's customer base.

[–] TheRealKuni@lemmy.world 4 points 10 months ago

I don’t think they’re any uglier than other wireless earbuds. I think it’s kinda cute that they stuck with the iPod earbud look without the wires.

Not that I have AirPods. I’m a Jabra man myself.

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[–] tburkhol@lemmy.world 9 points 10 months ago

I think about the Vision like I think about a new Gucci bag or a new set of Air Jordans. There's a small, but very visible, community that is super into that product, probably for reasons not related to its actual functionality. The difference is that there's a lot of overlap between Apple fans and broader technology enthusiast groups, where we're more isolated from the Gucci and Jordan communities. There are lots of brand-based fan groups who will happily accept branded merch or content, but not interpret that as 'advertising.'

The rest of the world tolerates spyware and especially ads if they feel like the product is worth the intrusion. There's a reason Meta doesn't have a logo watermark foating in the corner of Quest view field. There's a reason VR is still very niche, almost entirely limited to gaming.

Maybe Vision's AR experience will change that. Maybe viewing your entire life through a video camera with overlaid graphics has real-world value beyond privacy in co-working spaces. I doubt that value is $3000 and think Vision is more like Apple's Newton than Apple's iPhone.

[–] FuckyWucky@hexbear.net 9 points 10 months ago* (last edited 10 months ago)

It's not like they can force you to wear the headset.

Unless of course it's used for torture by IDF or smthn.

[–] Omega_Haxors@lemmy.ml 7 points 10 months ago* (last edited 10 months ago)

The reality of the situation is going to be far more boring than anything you can make up in your mind. They said that AI was going to completely change the world and make normal work obsolete causing a bunch of people to lose their jobs. Turns out it was a total grift and only that last bit was true because the owning class are a bunch of useless fucks who genuinely thought they could get away with it.

[–] masto@lemmy.masto.community 6 points 10 months ago (1 children)

At the risk of facts getting in the way:

  1. You can install ad blockers
  2. Apps are not able to do that
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[–] const_void@lemmy.ml 6 points 10 months ago (1 children)

People are going to use these things irresponsibly like when they're driving.

[–] Crotaro@beehaw.org 3 points 10 months ago

My gf already sent me an instagram reel of just that and I wanted to just rip their new toy off their faces so bad.

This is the one, if you're interested.

[–] li10@lemmy.ml 6 points 10 months ago (1 children)

I mean, you can just take it off?

Also, regarding the adoption of the headset, I think it’s absolutely crazy to say that it probably won’t get less bulky. Tech is constantly getting smaller and that will be the number one priority with the headset.

If they can make the price and comfort level right, then I do think it becomes a mainstream product. Not saying people wear it 24/7, but that most households would have one, and it would become somewhat important for WFH and remote meetings.

I’m not a fanboy for Apple, but personally I just think it is the tech of the (relatively) near future.

[–] daniyeg@lemmy.ml 3 points 10 months ago* (last edited 10 months ago) (4 children)

it won't get less bulky compared to phones. the headset will still need lenses, a display which itself needs to be a certain distance away from your eyes, a board for processing, a separate battery pack, audio, wifi, straps, space for some airflow so it doesn't overheat and damage the display etc etc. small form factors have come a long way and it can probably get thinner, but i don't think apple vision pro is that far off from the physical limit of how much smaller it can get.

[–] li10@lemmy.ml 7 points 10 months ago

Hmm, we’ll have to agree to disagree there. They can 100% decrease the size of the processing bits and reduce weight.

I just think it’s very shortsighted to look at such an early version of the product and say “it won’t change much”. Especially when however many years ago you could have said that what we’ve got right now isn’t possible.

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[–] skillissuer@discuss.tchncs.de 5 points 10 months ago

it's a toy for hype-susceptible tech-impaired rich snobs. what's to be worried about?

[–] chaosppe@lemmy.world 5 points 10 months ago* (last edited 10 months ago)

I mean you're worried about something you don't even use yet showing you ads... Your android/iPhone has a front facing camera and doesn't force you to watch the advert via eye tracking. No ones does, because you would just buy something else

[–] PunkFlame@lemmy.ml 4 points 10 months ago (2 children)

I love spaceship games (think Elite: Dangerous and the like), and motorsport games. Anything where you're set in a cockpit is a perfect candidate for VR. All I wanted was a headset that would act analagous to a dumb monitor - simply provide vision and audio and head tracking (with "simply" being a relative term - the challenges overcome and technology produced to date is, admittedly, amazing).

But no. What we have are a bunch of privacy-invading face huggers. I shouldn't need to sign in to anything to use a piece of hardware that should require zero internet access (which is why anything Razer is also on my do not buy list).

So am I concerned about the Apple Vision Pro? Couldn't give a shit to be honest. I'm not their customer.

[–] max@feddit.nl 4 points 10 months ago (2 children)

Doesn’t valve provide login-free setup and use of SteamVR for the index and the like? Granted, you’ll need a beefy PC for it, and probably some kind of storefront for most games. But at least no Facebook login strapped to your head.

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[–] thorbot@lemmy.world 4 points 10 months ago (6 children)

Apple will never do the ad eye tracking thing. And if they do? there’s this cool thing called taking the headset off. It’s not glued to your fucking face

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[–] blargerer@kbin.social 4 points 10 months ago (1 children)

If it succeeds, apple will pave the way, and then other options will emerge much like has happened with smartphones. There will be some FOSS version perfectly capable of blocking ads.

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[–] ULS@lemmy.ml 4 points 10 months ago (1 children)

Just like how the iPod was the invention of the mp3 player.

The truth is society is really really malleable and stupid. That's just human nature. And of course it's going to be manipulated by people for power and wealth.

It'll go the same way as cable TV, and phones. It's the same exact path. We live within systems specifically created to market unneeded "wants". Just go outside and mingle with people... Some people literally seem like they have little humanity left in them, the just live for consumption. It's like addicts. It essentially is addiction for dopamine. Any product or nation/society that allows basically lawless marketing function will be the same.

So you're thoughts imo are accurate. BUT there's also another side of life. Once you stop falling for marketed bullshit and pop culture/media you can tune out all the bullshit. They will always prey on the weak. While I said all that keep in mind technology is like our civilizations pyramids or creation of democracy. Personally I have some hope in transhumanism, but you know pop news and marketing shit is going to make it all a divisive argument. Lol I'm probably doing that now. They do this partially as publicity and a advertising.

It's not about this or that it's about allowing growth of all things?

Idk... Just some rambling.

[–] Scew@lemmy.world 3 points 10 months ago

We live within systems specifically created to market unneeded “wants”

Isn't it interesting that it's taught as supply and demand, and not demand and supply?

[–] KingWizard@kbin.social 4 points 10 months ago (1 children)

This is anecdotal, but I see all of these VR rooms or stores at malls or on outlet areas where you can play with VR heat and have fun. They are almost always empty. I VERY rarely ever see people in them.

There another entertainment venue near me that has bowing and games and stuff. They also have a VR area that I have never seen open. Don’t know if it’s just constantly broken or if nobody is actually interested in it.

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[–] JCreazy@midwest.social 4 points 10 months ago

It's really easy to avoid if you don't use them.

[–] victorz@lemmy.world 3 points 10 months ago

Looking away in a headset doesn't make sense, no. But you can always close your eyes. Why wouldn't you be able to mute though? That would be insane, even by Apple in my opinion.

I'm not too worried. Only rich fools [meant to type "folks" but I'll let it stand] can afford it, and they can let themselves be brainwashed, I'm not too bothered.

[–] streetfestival@lemmy.ca 3 points 10 months ago (1 children)

I think for me this thing is a symbol of where we are and where we're heading in terms of not being able to look away from ads

[–] JimmyBigSausage@lemm.ee 4 points 10 months ago

Don’t use devices. Go outside and walk, climb a trre or something. Don’t buy one.

[–] 0x2d@lemmy.ml 3 points 10 months ago (1 children)

someone should make a de-facebooked custom rom for the meta quest

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[–] ButtBidet@hexbear.net 3 points 10 months ago

NGL I saw the title and didn't expect much from this. Good effort post, way to change my mind on this topic.

[–] CybranM@kbin.social 3 points 10 months ago

People were complaining when newspapers were new that itd take everyones attention and make people distant. I think its great that more VR stuff is happening because the tech can be used for so much and lets people experience things they might not have otherwise.
If you were hospitalized for a long period would you rather watch the ceiling/small TV or would you want to travel the world via VR?
All new tech can be used for good or bad but we shouldnt stop progressing

[–] xenomor@lemmy.world 3 points 10 months ago (2 children)

I have so much to say about this, I hardly know where to start. A few brief points:

Yes, this product direction is problematic in many many ways. There is a reason why science fiction has been speculating about these types of devices for decades and nearly always portraying the technology as an escape mechanism for a horrifying dystopian reality.

We’ve experienced several really big technology revolutions in just a few decades (pc, internet, social, mobile). All have brought wonderful improvements to life, but all have had profound, and unanticipated side effects. In all instances, we would have benefited as a society by interrogating consequences more completely at the beginning, rather than just letting market forces alone to drive them into mass adoption.

The good news is that none of this is really new. This appears to be a pretty good implementation of a UI model that consumers have been largely rejecting for over 30 years. There are absolutely very useful, very good uses for these UIs, but these are niche markets overall all.

In many ways, XR (a catch all term for both VR and AR) is a retro futuristic idea. This is a vision of the future as seen 40 years ago. Really innovative human computer interfacing doesn’t look like this anymore. Actually useful innovation involves things like agents, voice ui’s and so on (think Jarvis from the MCU).

The question is, can Apple’s marketing prowess and effectively infinite budget push a largely unpleasant, unneeded, and expensive product into mass adoption? I am hopeful that they can’t. I am hopeful that reality isn’t sci-fi dystopian enough to create a wide market for this. If they can, it may say more about how dystopian our real reality has become. That’s the really worrisome part to me.

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[–] aniki@lemm.ee 3 points 10 months ago (7 children)

I worry about how consumerism and capitalism will kill us all but I don't give a shit about this in particular. If I saw one in the wild the first thing I would do is give the owner and endless stream of shit for buying such a stupid waste of money.

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[–] lowleveldata@programming.dev 3 points 10 months ago (1 children)

If anything weird happens some hacker man would probably put up a tutorial on how to disable the eye tracker.

[–] PonyOfWar@pawb.social 3 points 10 months ago

You could probably just put tape over it, but it wouldn't be great as you control the entire OS with the eye trackers.

[–] bagfatnick@kulupu.duckdns.org 2 points 10 months ago (1 children)

For what it’s worth, Apple has had an attention API ( for checking if the user is interacting / viewing ) since the debut of their facial tracking sensors on the iPhone X. Although, Apple makes its very clear it’s not to be used for ads and the such. If it helps I don’t know of any developers / Apple abusing that API.

[–] fluckx@lemmy.world 4 points 10 months ago* (last edited 10 months ago) (2 children)

What is it used for then? Face recognition?

Edit: honest question before I come off as agressive :)

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[–] P1r4nha@feddit.de 2 points 10 months ago (5 children)

It's true that devices like these can gather a lot more data about you than a phone can. The amount of sensors that are always on and look at you and your environment should be a concern.

Luckily Apple isn't directly interested in ad revenue, but more into what apps you use and their biggest interest was always to provide a friction free user experience so you actually want to use their products and are happy to spend so much money on them.

I personally am not a fan of Apple, because I'm not a friend of golden cages. So I'm just waiting for the Android version of the experience. Since this first iteration will be from Google as they would need to update their OS to really accomodate AR applications, that's where my concern lies: How do we know that they are going to handle our data responsibly? Also AR does require quite some infrastructure to provide an interesting experience. Something Apple cannot do, is provide you with a shared experience with other users and to provide location specific, persistent content. There are many examples for such content, but for this discussion, let's say a location specific ad in a fixed location somewhere in the city adjusted to your preferences.

Of course the virtual ad sucks, but such content could also be amazingly awesome and very useful. You no longer need to set up real-life signs, you just update what the virtual sign says in AR. Doesn't need to be an ad, could be something interesting and useful.

But to provide location-specific, persistent content you need infrastructure. Infrastructure only Google and other tech giants have (see for instance the AR mode in Google maps that gives you directions). This is where I'm worried. It's no longer enough to just get internet via a SIM card, maybe add your personal VPN on top to be safer. You now need direct connection to Google's localization API and they'll always know where all their AR devices are and because you wear it, they always know where you are, how you are, where you look etc.. This should leave us worried.

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