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This isn't my area of expertise, but I believe you trademark something by simply using it with disclaimer language/the ™ symbol to warn others to stay away, that it's yours. The ® symbol is used if you've taken the step of officially registering it and it's been reviewed/approved by the government, like with AMA, so it's considered stronger.
And unlike patents/copyright, trademarks last forever as long as you keep using them.
Can’t add anything else to the discussion, i know too little about it. But a US tm is not legal in the EU without separate registration. But i would not waste any energy on it. The value is in the community, not in the name.