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I've always been wondering to what degree are logs accurate, or rather believable as presented.
Such as when it comes to affiliate marketing, or ads. How can I, as a customer, know the numbers Amazon or Google about how many people used my link / seen my ad, aren't full of shit?
Well related to that Google has recently been accused of faking that data sooo https://qz.com/google-video-ads-violate-its-own-standards-1850585533
Its been a decade since ive done cpa marketing but we used invisible tracking pixels to cross reference how many ads have been viewed and click through rates but ya they can wash the ads with junk traffic.
Because you have your own logs to compare if traffic increases or not?
That doesn't solve the affiliate thing or other metrics like ad views.
You can monitor your site traffic during the ad campaign and see if it goes up by a reasonable rate per impression though?
Sure I suppose they could lie and you happen to have such a well crafted ad that it has a super high click rate and you are getting scammed but I think that is highly unlikely. Especially depending on your target it would be easy to check.
You can tell if it went up, but can you tell if it went up by a million views or two million?
Now yes I know metrics exist for this. But all those metrics are written based on data that's predominantly from a few of these large companies, and so expectations can be skewed.
Maybe Google has at least some competition in ads, even if nobody can touch that amount, but I can't see how you could reliably tell if Amazon isn't skimming your affiliate clicks.