this post was submitted on 09 Jul 2023
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[โ€“] Maya@lemmy.fmhy.ml 2 points 1 year ago (1 children)

You can monitor your site traffic during the ad campaign and see if it goes up by a reasonable rate per impression though?

Sure I suppose they could lie and you happen to have such a well crafted ad that it has a super high click rate and you are getting scammed but I think that is highly unlikely. Especially depending on your target it would be easy to check.

[โ€“] WhoRoger@lemmy.world 2 points 1 year ago

You can tell if it went up, but can you tell if it went up by a million views or two million?

Now yes I know metrics exist for this. But all those metrics are written based on data that's predominantly from a few of these large companies, and so expectations can be skewed.

Maybe Google has at least some competition in ads, even if nobody can touch that amount, but I can't see how you could reliably tell if Amazon isn't skimming your affiliate clicks.