this post was submitted on 22 Sep 2024
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And while we're at it, stop calling them 'content creators'
I'll take the name Content Creator over Influencer any day.
What is the alternative name for someone who creates content for a platform?
Well, we start by referring ta work not as "content", but as what it actually is. Then work from there. For instance, one could ostensibly call Ahoy a filmmaker or a documentary maker.
... Which is a type of content.
There's a lot of content that doesn't fit neatly into a category though, because it was made by someone turning on a camera and making a video without worrying about any commercial concerns. So calling someone like that a creator is a catch all term for anyone making content for a platform.
Bruh that dude is a CONTENT CREATOR, not a filmmaker 😂🤣🤣
His internet videos are colourful animations meant to serve ads while capturing attention and summarizing Wikipedia articles giving some thoughts on them, and I love them, but it's called content for a reason.
Do we need a general term? Someone who uploads their videos to a video platform is probably a "video producer".
https://www.gnu.org/philosophy/words-to-avoid.html#Content
https://www.gnu.org/philosophy/words-to-avoid.html#Creator
So what should we say when discussing people who make video, audio, text media?
I see their point about "content", where, on YouTube, for example, it devalues the videos as subordinate to YouTube as a platform, but I think as people use the word "content" it loses that connotation.
Why? What else would we call them?
To answer the "why", it's because the word "content" is kinda meaningless. Instead of making films, documentaries, talk shows, reference guides, cartoons... it's all just this generic "content" slop that's just there to feed the machine
What a strange opinion.
It's not that strange, I have a friend who literally said the same thing today in reference to one of his favourite channels shutting down. He preferred to call the stuff on this channel art, rather than content. I agree with the person above too, the term has always bugged me. It makes it sound so mass produced, like your job is to just produce meaningless "content" for people to mindlessly consume. And to be honest, that's exactly what the mainstream YouTube culture is about.
I mean, you don't call it whatever you like, but content is the technical definition of it.
Not really. The term "content creator" is corporate speak. Google's ad-based business model has a binary classification: content and ads. It's not an inaccurate term, but using it implicitly endorses the corporation's binary world view.
Words is funny sometimes.
Entertainers. Show women/men.
Not all content is entertaining. Someone who makes tutorials I wouldn't call an entertainer. That's why "content creator" is used as a catch all term to cover all of it.
Show women/men sounds like a 70s porno "medical" exploitation film
Showman/woman refers to a pretty specific type of performer, I.E someone who is on stage typically.
Entertainer isn't a label I'd necessarily apply to educational content, for example.
Then call them educators, or presenters... teachers, maybe, depending on the nature of their work
What do you have against creators as a label? I don't really see these difference myself.
Or just call them Content creators, recognize they don't really produce value for anyone but YT's grab on the attention economy and start living in the real world.
Yes it's much better to use
"comedians/teachers/musicians/educators/entertianers/phonereviewers/sportscommenters/singers/journalists/programmers/documenters/analysts/lawyers/lockpickers/politicians/presenters/trolls"
... than...
"content creators".
Right. Call them youtubers! Wait...
Male/female adult online entertainer?