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Epic Games Store is offering developers 100% of revenue for six months of exclusivity
(www.videogameschronicle.com)
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"Let us offer you 100% of the money from a marketplace 0.0001% as large! Did we mention you get all the money that neither of us are making? We will throw in all the good will with gamers we've earned too."
If the game is in demand, people will go there if it's the only option. It's not a great option for some obscure indie game, but it is for mid-budget projects that have already gotten interest.