Rural areas are already covered by Viasat. Which is going to be more efficient due to the simple nature of only needing like 5 to 10 satellites in the 100-year orbit height... rather than 60,000+ Starlink satellites in the 5-year orbit height.
Latency sucks with Viasat. You won't play multiplayer games on it, and even web browsing will be sluggish with how many round trips displaying just a single page requires nowadays.
Google is really bad at marketing despite being an advertising company. Most of the products they've launched then shut down I just never heard of, despite finding the ideas behind them really enticing after the fact.