Reminds me of a neighbor I had years ago who was an archaeologist.
He said once that archaeologists are basically cowboys with degrees - that the work they do is often just sort of a way to get out into the middle of nowhere and camp for weeks at a time and get paid for it.
And yeah - I can see the appeal.
I find google works fine if I'm just looking for general information on a simple topic, because it will dependably return a link to the wikipedia entry and a few of the most popular sites.
And I find that it's pretty much useless for specific information about narrow topics, because it's still just going to return the same general shit.
I'm not sure exactly how the change worked, but some time back (it's been a year or two now, and maybe more - it's just something that I sort of slowly realized had happened), they shifted to a system that made Google Fu essentially useless.
It used to be the case that you could define the importance of search terms by the order in which you listed them and make some effectively required by putting quotation marks around them.
But starting a couple of years back, it's been generally ignoring search term order and quotation marks, and instead giving priority to specific common (and certainly not coincidentally common marketing) terms.
To anthropomorphize, it's as if it's developed a cripplingly narrow focus. So if, for instance, you're looking for the title of some specific movie, it doesn't matter how many other search terms you include or what order you list the terms in - if you include the term "movie," that's what it's going to focus on. So if you're lucky, you might get the actual movie you're looking for, but it's absolutely guaranteed that you're going to get streaming services and "18 movies with real blood" style clickbait.