English is phonetically inconsistent, you can find examples to support both ways of pronouncing it.

In English the correct way to pronounce something is the way that will most reliably communicate to your intended audience without ambiguity or distraction.

Since my intention is usually to convey my superior knowledge of trivia and/or to stir shit up, I pronounce it with a soft g.

Man that's so clever and new. Like a giraffe drinking gin

The author calls it JIF. He intended it as Jif because he has butter fingers and like butter brand JIF.

I'm used to hard G though.

I don't really care for a logical explanation. JIF just sounds fucking stupid and yall know it.

This comment section is killing me lmao.

You have people saying that language is fluid, and that one person cannot decide which pronunciation is correct. Then, in that same comment, they say that their preferred pronunciation is obviously correct.

Hard g, soft g, you do you. It really doesn't change much.

Hard G and soft G are both acceptable pronunciations, the only way to be wrong in the situation is to insist that your preferred way to pronounce it is the only correct way to pronounce it

Oh, except silent G. Silent G is wrong.

G in gif stands for graphics just like how P in jpeg stands for poto

I say jif. But when heard someone say jithub instead of github i felt the cringe

Not this again....lol it's gif god damn it!

Next thing people will be pronouncing SQL as "sequel" and then where will we be?

Jood Gob with this.

Look, I say Jif, but this meme is hilarious. Can't we just stop the silly fighting?

And how do you pronounce giraffe? Giant?

Wilhite says jif, I use jif. He created it, he gets to name it.

When I first encountered the .gif, I read it as G-I-F, as in jee aye ef. From there it was a jiffy to pronounce it as jif.

This is the reason I say Gesus and oh my Jod, now. Can't say everyone appreciates it.

Gesus christ lemmy

https://gizmodo.com/the-creator-of-the-gif-says-its-pronounced-jif-he-is-509179289

does it really matter? as long as you passed third grade reading comprehension you can use context from the conversation to understand that the person is talking about a moving image instead of a peanut butter brand.

such a low quality jPHeg... tsk tsk

Gif stands for "Graphics Interchange Format". If it were pronounced "jif", it would be "Jraphics Interchange Format".

It is a Graphics Card, not a Jraphics Card!

I guess you call them jay fegs right?