Think "shopping habits" already includes subconscious thoughts. Advertisers know when you will quit a brand before you do.
Title made me think this was a "sentient a.i." argument, but I'm glad to see it's not. human neuro rights is exactly what I think we need to be thinking about.
We also need a fix for established classes in society. Why have the smallest fraction of the population hoarded almost all of the benefits from humanity's advancements in the past 50 years? It's unconscionable.