This shit should be illegal. When you buy a device, you own all the hardware and have every right to use it to the full extent of its physical capabilities. Audi has no right to hold your property hostage!
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How else am I, a humble car artisan (cartisan, if you're feeling naughty), supposed to continue to generate obscene levels of wealth for my shareholders if I can't continue to milk customers?
Absolutely insane to me that you'd pay $35k for a car, and then pay a subscription for basics like cruise control and phone connectivity. The free market free marketing again. Legislate against this now.
A fifth of users in the US rent the car itself via lease mechanisms. You aren't the target.
Assuming there are discounts the folks leasing will use these options.
Why are you all over this thread shilling for a predatory subscription model by a multibillion dollar corporation? Very strange behavior.
Because this thread is an echo chamber. I know pointing out the target use case is very problematic and odd. I'll be quite and you all can continue to ignore that a fifth of buyers rent the entire vehicle for 3 years and haven't been doing it for 50.
I’m not even saying you’re wrong necessarily, but it’s just very weird behavior to take this aggressive of a pro-corporate stance on something I think everyone should agree is a shitty, unnecessary practice. Regardless of the use case, locking features behind a paywall is always a shitty thing for a multibillion dollar company to do.
People like the option. It's not weird at all to believe that having different options for owning, leading, and renting allows more access to the vehicle and products. The original comment is about limiting how I pay for a car. Leasing+ subscription works for many customers.
People like the option to have already installed equipment just not work if they don't pay the subscription? Like the car already has the features and the company is saying "we included this equipment in the price of your lease/purchase already but if you'd like to use it you have to keep paying more."
Even in the case of a lease, this is just anti-consumer bullshit
With BMW and Toyota it was cheaper to sub for 3 years than purchase outright. Yes, that's an attractive option.
You’re worth blocking
I'm so fucking sorry I pointed out the reality of people purchasing these cars. I'll promise to never point out any data to you again if you just don't block me!
You haven't provided any data, just you talking.
Oh here, let me go find that very available data with a 2.5 second Google search since you don't understand the car market, have probably never in your life purchased a new vehicle, and just want to argue.
https://www.statista.com/statistics/453122/share-of-new-vehicles-on-lease-usa/
This is trash I have to register and by the looks of it pay just to view the "statistics".
You think they are lying? Jesus dude look on any dealership website and count the number of 3 year old cpo's. This isn't some exotic loan. It's extremely common and you can find lease offers at literally every brand and dealership.
Edit : you might be viewing it via your lemmy client and so it's triggering a login. I had no issues getting to it but I see what you mean.
No why would I need to buy a new car when my current one is fine
Then as stated, you are not the fucking customer here. Not sure why that's so hard to accept.
Customer of what lmao, you lost me
Clearly. My og comment.
A fifth of users in the US rent the car itself via lease mechanisms. You aren't the target. Assuming there are discounts the folks leasing will use these options.
I WILL pirate car. My property, my rules, so fuck you.
dumbest fucking timeline. A subscription for a feature that requires no infrastructure and is part of the physical thing you just paid $40k for.
The logic behind the concept originally made sense, they manufacture just one car with all the features as that reduces manufacturing overhead by a ton, much more than what they would save by having one with heated seats and one without (especially when multiplied by all the possible configurations), but instead of only providing the model at the price point with all of them enabled, they disable some for the cheaper models - this is possible because car prices aren't really based on how much they actually cost to manufacture.
This then lead into allowing people to pay to enable the features later if they wanted to, because why not, they are already there. Iirc Tesla was one of the first to do this with unlocking range, performance and "self-driving" stuff.
And finally it morphed into a subscription option because hey, if you only need heated seats a few months a year, why pay for the others? Only $10/month! And $15 for that, and $5 for that, and...
Same goes for this Audi, the subscription is an option if you buy the lower spec model and then later don't want to pay the full price to enable the features permanently.
Can't wait to start pirating cars.
Those ads in the early 2000s were prophetic. The answer is yes, by the way. Yes I would.
indeed, yes you should. civil disobedience is the best term for fighting uncivilized barbarian bullshit like this in the first place.
I mean I know all car companies are going to do this so this is a tangential point but why the hell would you buy an audi anyways?
Their reliability scores are fucking atrocious on audis.
The only thing german engineering is actually superior at is generating ultra rightwing nationalism.
I mean. America's isn't doing much better on the engineering front. Ford and Chrysler issued the most recalls in 2023 apparently. GM is also in the top 10.
No doubt, though I would point to the US automakers being too busy being obsessed with annihilating worker power and unions over the last 50 years as the primary reason American cars suck. Instead of paying engineers to spend time innovating and improving their designs they paid harvard business assholes to micromanage workers and strategize how to shuffle vehicle plants around so that workers organizing for better treatment would be least likely to happen effectively.
that last sentence of yours had 284 charcters.
Super smash bros only has like 90, I am dominating.
Just buy the audi and come to your local electrician, he will turn on all the functions, id rather die than let this shit happen. Tesla heated seates need subscription? Heres a 20$ dongle to turn it on forever. Hyundai remote start subscription? Here take this 80$ remote to start it forever. Bmw fake exhaust sound onley comes with M sports pack and costs over a thousand? Give me 10$ and ill turn that on and turn on everything else that is hidden.
As much as I'd love for people to do this, there's probably a ton of software safeguards to prevent this. Even if you'd get around it, those greedy fuckers will undoubtedly void your warranty. And somehow that's legal too.
Maybe? With my Mazda, activating the navigation system was a matter of spending $10 on an SD card with everything preloaded onto it. Disabling infotainment warnings, reenabling the touchscreen even when the car’s moving, and even adding CarPlay to a car that didn’t support it was just a matter of a USB stick that tweaked all those things.
This is what happens when cars are basically a necessity to live.
Oh, you've got some other magical way of transporting goods across huge physical distances?
Horse and buggy ain't gonna cut it.
Yeah, I wonder what could transport me across 'huge physical distances' at a much greater speeds than cars, at a faction of the cost, and unimaginably smaller destruction to local & global habitats. I swear we had this tech at some point before strategic lobbying against it & ultimately defunding it (with no competition car industry profit margins soared, which is the issue og post focuses on). Unless you meant 'huge psychic distances', then lsd has desired speed.
But also short distances are a problem - cars are often a necessity within cities as well (especially with American mandated suburban zoning hellscape). Which is just stupid.
What makes financial sense does not necessarily make intrinsic sense.
As solution I am ofc referring to naked seagull riding. It's fun, it's aggressive towards other riders, no blinkers to use, many get killed in mid air collisions or as bystanders hit by cloaca bombs (since there are now no cars for birds to shit on & seagulls became giant). And they are fueled exclusively by fast food (to make them faster, duh).
Like pigeons from Korgoth
"Or you can just purchase any of those features permanently"
This fact, hidden somewhere in the middle, makes the entire article pointless.
It still sucks that features are physically present in the car, but you have to pay to unlock them.