this post was submitted on 02 Mar 2024
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[–] faceless@lemmy.world 102 points 8 months ago (8 children)

why do they have doors with screens telling you what's behind the door when they could just have glass

[–] SGG@lemmy.world 103 points 8 months ago (2 children)

Cameras above each door to gather data.

Ads on the doors.

Because EVERY SINGLE SQUARE INCH OF EVERY SURFACE MUST MAKE PROFIT.

I would complain and stop shopping there, and encourage others to complain as well. Hell leave the doors propped open to help people see what's inside, even though it'll run up their electricity bill and spoil the contents. Aslo remember to bring in one of those window-cracker car safety things and have a go at breaking the screens if you want to be even more rebellious.

[–] ocassionallyaduck@lemmy.world 46 points 8 months ago

I read about this, and it's the ads. Full wall animated ads.

I also instantly predicted this obvious outcome. And hope it happens go any place that installs them. Fuck billboards invading every inch of our lives.

[–] SlopppyEngineer@lemmy.world 21 points 8 months ago

“We have determined that we’ll be able to fill 80% of the user’s display with advertising before inducing seizures” ~Nolan Sorrento, Ready Player One

[–] riodoro1@lemmy.world 46 points 8 months ago

To kill the planet faster you dummy.

[–] Zoot@reddthat.com 33 points 8 months ago

So they can show ads for 2 minutes, and whats actually behind the glass for about 5 seconds.

[–] M500@lemmy.ml 12 points 8 months ago (1 children)

Now you don’t have to make sure everything is stocked neatly. But I think they are bullshit and will not buy from them.

[–] Resistentialism@sopuli.xyz 3 points 8 months ago (1 children)

I thought. If you change where the products are, or replace the products wkth different products. You can just keep it updated and change it over. But then I thought. Well, if you're replacing the products, then you've got the door open. Then it's literally no extra effort to just replace a piece of paper.

Whereas here, you'd actually have to change it from a PC, and make sure you put it all in the right place.

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[–] megopie@lemmy.blahaj.zone 11 points 8 months ago* (last edited 8 months ago) (9 children)

It allows them to control the appearance and impression of the products more. A huge amount of store design is based around making the stuff appealing and thus increasing the chance you buy it.

Hence the huge pyramids of apples or the bountiful overflowing stock of vegetables. They’ll generally not even sell a half of what they end up stocking, but if they just stocked what people were likely to buy the shelves would look barren and off putting, and people may be less likely to come back there.

Even if a glass door on these fridges was perfectly functional and arguably better from the average person’s point of view, the screens give the marketing team more opportunities to spin their products. The goal of a store is not to provide you with what you want and need, but to convince you that you want and need things you don’t actually.

[–] shadow@lemmy.sdf.org 1 points 8 months ago

And then you open it to find an off-putting empty shelf with a half opened sandwich from the other side of the store...

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[–] janet_catcus@lemmy.blahaj.zone 2 points 8 months ago* (last edited 8 months ago)

[brovoice] imagine the savings from using just painted fiberboard when everyone^tm^ has ar glasses on!

[–] jabathekek@sopuli.xyz 2 points 8 months ago

Better insulation; what others are saying is just what SEOs will do with it once implemented but AFAIK the main purpose is more efficient refrigeration.

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[–] lightnsfw@reddthat.com 87 points 8 months ago (3 children)

If only there was some kind of transparent material we could make freezer doors out of so you could see what was in them.

[–] mxcory@lemmy.blahaj.zone 19 points 8 months ago (1 children)

Unfortunately this isn't Star Trek.

[–] Swedneck@discuss.tchncs.de 14 points 8 months ago (1 children)

ironically, transparent aluminum is real

[–] shadow@lemmy.sdf.org 2 points 8 months ago

Yeah, we call it "ruby" for red, "sapphire" for not-red, and more generally "corundum"

[–] Trainguyrom@reddthat.com 18 points 8 months ago (1 children)

To be entirely fair, the glass doors are terrible for refrigeration efficiency because the glass is far less insulated than the door with the screen is. It might actually save electricity by powering a screen that shows a picture of the product over a insulated door than just having a glass door.

This implementation looks ugly as heck of course but if there's a big enough energy efficiency gain I suppose it might be worth the trade off

[–] AnUnusualRelic@lemmy.world 12 points 8 months ago (1 children)

You can make insulated glass doors fairly easily. Just sandwich a gas between layers of glass. Look at any modern window for an example.

[–] Trainguyrom@reddthat.com 2 points 8 months ago

Still not as insulating as a thick door with the manufacturer's choice of insulation material. Double/triple pane glass is far better than a single pane window but a window is still a window

[–] PilferJynx@lemmy.world 14 points 8 months ago (2 children)

Then how would you be able to hide a camera for facial recognition?

[–] FakeGreekGirl@lemmy.blahaj.zone 3 points 8 months ago

Or display ads on the screen to eke out a little extra cash?

[–] Kolanaki@yiffit.net 2 points 8 months ago (1 children)

Most people see the eye scanner stuff in Minority Report and recoil in horror. I see it and I'm like "hell yeah. Let me buy shit without doing anything but grabbing the thing and leaving."

[–] shadow@lemmy.sdf.org 3 points 8 months ago (1 children)

Sounds like you have a high level of financial stability and trust in the State to not blacklist your ~~wallet~~ eyeball

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[–] SnotFlickerman@lemmy.blahaj.zone 71 points 8 months ago (1 children)

Because glass was too complicated.

[–] sharkfucker420@lemmy.ml 47 points 8 months ago* (last edited 8 months ago) (2 children)

It's so they can use facial recognition to determine which products you are most interested in

[–] Endmaker@lemmy.world 20 points 8 months ago (2 children)

They can simply count which products are being sold more / run out of stock more quickly.

(But I get that they probably bought into the hype of AI)

[–] sharkfucker420@lemmy.ml 7 points 8 months ago (2 children)

It doesn't store your personal face but it can detect what you are most interested in buying giving corporations better data on how products should be priced. I still think it's gross

[–] Metans@lemmy.world 10 points 8 months ago

how products should be priced

So grimace and recoil in horror at everything, got it

[–] dave@feddit.uk 5 points 8 months ago (1 children)

More importantly, it gives them demographic information (sex, age, race, etc). Can’t get that from just sales figures.

[–] mosiacmango@lemm.ee 7 points 8 months ago (1 children)

Get that good surge pricing going for everything.

You look drunk? Prices go up 30% while they flash booze ads at you.

Stoned? Cheetos are 250%. Two giddy teenagers looking for condoms? Price them sky high motherfucker!!

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[–] orca@orcas.enjoying.yachts 3 points 8 months ago

The company apparently uses AI to process faces to determine gender, approximate age and mood in order to try and figure out which products the person might want.

I learned this while trying to find tech specs for uhhh… research purposes.

[–] bdonvr@thelemmy.club 12 points 8 months ago

They don't need a screen for that tho

[–] Gradually_Adjusting@lemmy.world 43 points 8 months ago (3 children)

Where are these, so I can never see them in person

[–] mosiacmango@lemm.ee 68 points 8 months ago* (last edited 8 months ago) (2 children)

Walgreens has them installed in 700 stores because a previous ceo signed a deal with a company that provided them.

The CEO of the company providing them? Was also a previous, different CEO of Walgreens. Sure looks like a buddy did another buddies startup a favor, likely for a kickback.

The current Walgreens CEO canceled them, and is being sued for it.

Its walgreens CEOs all the way down.

[–] Swedneck@discuss.tchncs.de 7 points 8 months ago (1 children)

sounds about right, no one actually thinks this is a good idea, at least not after seeing one of them installed.

it's just money laundering or whatever the technically correct term is

[–] nonfuinoncuro@lemm.ee 2 points 8 months ago

aren't these the people who bought theranos crap too

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[–] TheBat@lemmy.world 11 points 8 months ago (1 children)
[–] janet_catcus@lemmy.blahaj.zone 7 points 8 months ago

hahaha.... babe.... us.... we are right here, yeah///

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[–] midori@lemmy.world 34 points 8 months ago* (last edited 8 months ago) (3 children)
[–] Hupf@feddit.de 28 points 8 months ago

Plot twist: that's not paper

[–] friendly_ghost@beehaw.org 23 points 8 months ago

If only there was some technology that would let us see through glass

[–] Ghostalmedia@lemmy.world 23 points 8 months ago

This is 100% what those new transparent OLEDs will be used for.

[–] Ranger@lemmy.blahaj.zone 12 points 8 months ago

The good news is one they're replaced if you can score a working unit for little to free it'll make a awesome TTRPG table.

[–] tuxrandom@kbin.social 5 points 8 months ago

Any store installing that crap (it fortunately hasn't arrived in my country yet) will lose me as a customer. I know it won't hurt them, but I'm not dealing with shit like that.

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