That's, what, 7% less...
Motherfuckers moving digits around hoping nobody will notice.
440 -> 400? Nah, too obvious.
440 -> 404? Greasy, let's do that!
this post was submitted on 20 Dec 2023
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Mildly Infuriating
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That's one of the skudgiest size reductions I have ever seen. It's also not organic. I would pick something else if anyone did that to me.
Beer not found
That 440 down to 404 was deliberate as well. Meant to trick the eye at a glance.
I know this is a nearly impossible task, but is anyone regularly tracking and documenting the shrinkflation in products?
That probably means that a ton of things are switching to 404ml cans, because I don't think those are usually custom made for a single beverage.
That is such a ridiculous number, though. As if someone specifically looked for a number where you might miss that it's different from 440 ml.
It's a pub pint.
There are a lot of beer can sizes.
Imperial, the common ones are
- 24oz (usually only VERY cheap beer)
- 19.2 oz "imperial" pints (often called stovepipes/smokestacks)
- 16oz pints (usually called tallboys, though larger sizes are ALSO often called tallboys)
- 12oz "classic"/standard cans
- and nips (8.4oz) which I don't know the reason they're the size they are.
However, in bar tradition, a "pub" pint is a typical size, which is what this can is -- about 14oz. These happen a lot since they're served in a shaker pint glass that LOOKS like a typical pint glass but has an extra thick bottom that makes those 2oz disappear. The commonness of this style of glass is why so much EU glassware has the mandatory 40cl line.
Metric cans come in a lot more sizes, but as I understand it the standard ones are 330ml, 440ml, and those same 568ml (19.2oz) stovepipes.
The point is, this ridiculous number is a pub pint. Why that can size exists I do not know.
Metric cans are almost always either 330 ml or 500 ml. Anything else is a novelty
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Does any of that explain the 404? An even 400ml is very close to 14 imperial ounces. 14.078. 404 makes it further off and a weird number in any units I've tried coverting it to.
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Excuse the dumb question, but what kind of ounce are we talking about?
There's apparently an "imperial fluid ounce", which is 28.4130625 mL.
There's a "US customary fluid ounce", which is 29.5735295625 mL and certainly sounds like it might be customary in the US.
But then there's also the "US food labeling fluid ounce", which is exactly 30 mL, and I guess, would be even more customary in US food labeling, but if it's an even mL number, then I'm confused how we end up with such a crooked number as 404.
Or is it just that there's some regulation which says a pub-pint-sized can must be 14 oz, but for some reason, you're allowed to be half an ounce below that (404 / 30 mL = 13.466)...?
It's not a dumb question, but you're presuming standards and exactness that do not exist in practice.
A pub pint is a pint glass that is deceptively smaller than a full pint, usually about 14oz. That's all it is. This can is the same as a pub pint -- both in spirit and practice -- as far as I can tell.
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Not directly relevant to your post I thought your post was culturally interesting. I live in the UK, and a pub pint will ALWAYS be what you listed as imperial pints. I believe it is illegal to call it a pint and it not be that size. I'm surprised how small the American pub pints are in comparison.
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And the silly thing is, a pub pint should be 568ml. A pub in the UK selling less than a full pint wouldn't be a pub very long.
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Where is this at? I've never seen 440ml or 440ml cans in North America. Canned drinks/beers usually come in 355ml (12 US ounces), 473ml (16oz), 500ml (16.9 oz), or 19.2 US ounces (20 British ounces aka British pint). Other less common sizes are 8oz (236ml / Red Bull) and big beer formats like 24oz and 32oz (just shy of a litre).
404ml is around 13.66 US ounces or 14.2 imperial ounces. 440ml is around 14.7 US ounces or 15.5 imperial ounces.
Usually when you get a measurement that's not a nice round number like 500 or 750 it means it was probably converted from some other measurement standard. But both measurements seem completely arbitrary for what I assume is an English speaking country.
I looked through some antique measurements but didn't find anything useful. It seems to be more than half a chungah, but far less than a butt.
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And it's no longer organic!
Mill St brewery was bought by Molson (or other industrial piss maker) a few years back. Total boycott on my part.
I wrote off wicked weed in 2017. I overheard someone say they'd bought themselves back! I can't find any information on that, but I did find this. I thought I'd share.
https://www.newsobserver.com/living/food-drink/article275669121.html
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That's the really cheaper part
Those 36 missing millilitres contained all of the organic part unfortunately.
What is 440ml to begin with? A propper beer in a can is 500ml, a propper beer in a bottle is 330ml or 500ml. Everything else is a scam.
A lot of imported beers come in 440 ml cans. US ones in particular. But I agree that it feels scammy, because we expect them to be 500 ml.
US measures in ounces, we have three standard beer sizes: 12oz, 24oz and the infamous 40oz. Bars will sell 16oz draught beer, no one is really sure where that came from and not all bars sell them.
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That's interesting because most canned and bottled beers in the US are 12 ounces / 354 ml ...
Lolol that 440 was from the previous round of shrinkflation
In Norway, we have a law that says grocery stores have to give two prices, one for the product, and one for the product in a compareable size, like 1litre or 1kg for easy comparison. This safeguards againt shrinkflation.
In America grocery stores pretend to do this but switch the units on nearby items to confuse consumers. (e.g. name brand will have price/oz, store brand will be price/g)
Probably happens elsewhere too, I like to think it's malicious but maybe there's a reason.
It's malice.
Shrinkflation still happens, you just get to watch two numbers go up now.
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Some stores in the USA will list price per oz on the whenever applicable, which is nice, but sadly just a store policy not any regulation.
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This seems to be everywhere in Canada. Though annoyingly some products won’t share the same unit. Toilet paper tends to either be shown per roll or per foot and makes it difficult to compare.
Aaand Mill Street is now boycotted.
It's just part of the vast near-monopoly of the beer market that is AB InBev. https://en.wikipedia.org/wiki/Mill_Street_Brewery
If you want to boycott them, only buy beer from a small time brewery you know isn't owned by them.
I’m just going to plug the brewers association here. Very good site to look up whether a brewery is independent or owned by a big conglomerate like AB InBev or MillerCoors.
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Their brewery was a fun tour, the brew master was fantastic. Pretty good burger too.
Now it's bought up by a large conglomerate so while the organic is still nice, there are much better local options available.
Damn and I thought they had the same amount and I was ready to call shenanigans. I’m still ready to call shenanigans but not for that reason. That’s so deceptive.
I'm still furious about my tea box. Purchased 1 month apart and it went from 25 bags/box to 20 bags/box with the price increases about 16-18% (based on my head math, can't bother to calculate the exact amount)
It used to be organic but they took the carbon out?
"That's not what I meant whan I said to hold my beer."
For a 440ml can of beer, the beer in can + can itself = 1 Imperial Pound [453 grams].
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