this post was submitted on 11 Jul 2023
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In most of US, the price tag is a legally binding offer, and its presence is required by law in most cases. Here for example is NYC law:
New York City Administrative Code
Title 20: Consumer and Worker Protection
Chapter 5: Unfair Trade Practices
Subchapter 2: Truth-in-Pricing Law
§20-708 Display of total selling price by tag or sign.
§ 20-708.1 Item pricing.
City inspectors may perform random checks to compare tag price to scanner price at checkout and fine store $25-$100 for every incorrect/missing tag, and may repeat the inspections every 24 hours until problem is solved.
If you run around slapping your own discount stickers it wouldn't count since the store didn't do it, you are just committing fraud. The store would be on the hook if it continued to display the fraudulently-mislabeled product for sale after being made aware of it.