this post was submitted on 23 Sep 2024
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[–] cygnus@lemmy.ca 14 points 1 week ago (3 children)

Crowdsourced "tagging" of the affected area of the video timeline (like Sponsorblock) would fix this, unless Google get really devious and randomize the placement of the ad for various users.

[–] JohnEdwa@sopuli.xyz 36 points 1 week ago (2 children)

It will always be randomized, otherwise it's not targeted. There's no reason to run Swedish pampers ads in the US or Walmart ads in Japan.

[–] cygnus@lemmy.ca 6 points 1 week ago (1 children)

I mean placement within the video timeline. E.g. do all users see the ad at 0:00 or 2:00 or does it jump around for everyone to prevent it from being tagged.

[–] JohnEdwa@sopuli.xyz 13 points 1 week ago* (last edited 1 week ago) (1 children)

And when the pampers ad is 24 second long and the walmart ad is 55 seconds, even if they start at the same time, they won't end at the same time, and now the next ad, even if it starts at 5:00 in the video, starts at a different time as well.

[Edit] actually, it doesn't matter. Old timestamps need to work, so when a user links to 5:00 in the video,the actual video stream needs to align with that, but the ad will be injected to the stream before. So trying to jump over the ad would just play you another ad first.

[–] cygnus@lemmy.ca 1 points 1 week ago (1 children)

Sure, in a reality where that happens, but that isn't ours. Ads are overwhelmingly made to match the standard 0:15 and 0:30.

[–] JohnEdwa@sopuli.xyz 11 points 1 week ago* (last edited 1 week ago)

In Youtube, where you can get entire movies or 5-hour live streams as ads? That reality? Where the limit for a skippable mid-roll add is anywhere up to 12 hours?

[–] otter@lemmy.dbzer0.com 1 points 1 week ago (1 children)

"Placement" ie. on the timeline, friend. Not target.

[–] Womble@lemmy.world 1 points 1 week ago (1 children)

Right but the swedish pampers ad and the walmart as will be different lengths so the timings wont be the same

[–] otter@lemmy.dbzer0.com 1 points 1 week ago (1 children)
[–] Womble@lemmy.world 0 points 1 week ago (1 children)

So then after one person has had 2 ads that last a total of 40 seconds and another has had 2 that lasted 70 the timing is completly off for how far into the videos the ads are

[–] otter@lemmy.dbzer0.com 0 points 6 days ago (1 children)

So, you don't work in the industry?

[–] Womble@lemmy.world -1 points 6 days ago (1 children)

Adtech? Fuck no I have self respect.

[–] otter@lemmy.dbzer0.com 0 points 6 days ago (1 children)

Yeah, it was a rhetorical comment on your understanding of how that process works at all, no offense.

[–] Womble@lemmy.world -1 points 6 days ago

Feel free to enlighten me (and others who've said the same) with your superior knowledge of how timestamps of ads stay constant when they are of different lengths.

[–] burgersc12@mander.xyz 11 points 1 week ago* (last edited 1 week ago) (2 children)

Did you read the article? The article shows a post from Sponsorblock and it specifically states that they turned off sponsor block submissions on effected browsers since they can't be reliable with the new ad delivery method

[–] otter@lemmy.dbzer0.com 8 points 1 week ago* (last edited 1 week ago) (1 children)
[–] burgersc12@mander.xyz 4 points 1 week ago

Wasn't sure which one to use, thanks

[–] cygnus@lemmy.ca 8 points 1 week ago (2 children)

This breaks the current SB implementation, but if the ad duration is known and consistent across the userbase then it will fix itself as users tag videos with the "new" timestamps.

That only works if the ads served are all the same or at least same time length. Which is very unlikely.

[–] burgersc12@mander.xyz 2 points 1 week ago (1 children)

Yeah, but the article didn't say anything about consistent durations and spacing. It might be the case, but I have no idea how to find that out.

[–] cygnus@lemmy.ca 1 points 1 week ago (1 children)

Consistent duration can be assumed, because that's how advertising works. The 15-second spot is still the standard.

[–] burgersc12@mander.xyz 3 points 1 week ago* (last edited 1 week ago)

I mean it might be, or they could decide to deliver 30 second ads to people they think are more likely to watch and 15s to ones they don't. I don't know enough about this implementation, for all I know they could have offset it by a few seconds because of Sponsorblock. Seems like they'd do anything to try to push more ads so who really knows at this point?

[–] ArtVandelay@lemmy.world 3 points 6 days ago

I wonder if you could just download the video twice and then remove any frame not present in both copies