this post was submitted on 22 Mar 2024
7 points (100.0% liked)
Watches
2063 readers
3 users here now
For watch enthusiasts to discuss everything related to watches and horology.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Yep, GS has some careful navigation to do. Their new 9RA5 thermocompensated spring drives are quite impressive.
A hand assembled, hand black-polished (hands, case, bracelet and all!), and fully in-house manufactured watch - this cannot be found outside GS until you hit $30k-$50k haute houses.
Even Rolex only black polishes a few movement parts and makes use of part picker tools and outsourced parts to assemble >1mil watches a year.
GS indexes are placed by hand, by eye, by one person using pure experience! By contrast they hand make 30k watches a year.
But as you said, does that matter to the global consumer when $10k gets you a Rolex? We will see! Maybe they become the next haute brand eh?