this post was submitted on 22 Mar 2024
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Watches

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Grand Seiko Japan-market prices are increasing for all models. This is part of a long trend of Seiko/GS moving upmarket.

Additionally, it’s been an open secret that you can literally buy a round trip ticket to Japan and buy a Grand Seiko there for less than a US dealer.

This is due to the very weak JPY right now, and GS probably doesn’t like it.

If you’ve been fence-sitting about importing one from Japan, prices change on April 4!

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Yep, GS has some careful navigation to do. Their new 9RA5 thermocompensated spring drives are quite impressive.

A hand assembled, hand black-polished (hands, case, bracelet and all!), and fully in-house manufactured watch - this cannot be found outside GS until you hit $30k-$50k haute houses.

Even Rolex only black polishes a few movement parts and makes use of part picker tools and outsourced parts to assemble >1mil watches a year.

GS indexes are placed by hand, by eye, by one person using pure experience! By contrast they hand make 30k watches a year.

But as you said, does that matter to the global consumer when $10k gets you a Rolex? We will see! Maybe they become the next haute brand eh?