this post was submitted on 22 Mar 2024
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Watches
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Good to see some content, and thanks for the heads up.
Interesting. Seiko wants but will the market follow?
I guess we'll see how much the increase is.
Over the past 2-3 years I found GS watches have gone from good value to just fair.
And I'm not sure they have the brand differentiation from plain Seiko, outside watch nerds, to carry it.
Yep, GS has some careful navigation to do. Their new 9RA5 thermocompensated spring drives are quite impressive.
A hand assembled, hand black-polished (hands, case, bracelet and all!), and fully in-house manufactured watch - this cannot be found outside GS until you hit $30k-$50k haute houses.
Even Rolex only black polishes a few movement parts and makes use of part picker tools and outsourced parts to assemble >1mil watches a year.
GS indexes are placed by hand, by eye, by one person using pure experience! By contrast they hand make 30k watches a year.
But as you said, does that matter to the global consumer when $10k gets you a Rolex? We will see! Maybe they become the next haute brand eh?