this post was submitted on 31 Jul 2024
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Save on weight means save on gas. Multiply that by thousands of flights and it adds up. United printed their in flight magazines on lighter paper and saved hundreds of thousands of dollars, just by using thinner paper.
They only eliminated 5kg per 737, but that added up to $290k savings.
If anything I think it’d be even more effective on longer flights as those jets spend more time in cruise vs short haul airliners.
https://www.kiwi.com/stories/united-prints-lighter-magazine-saves-170000-gallons-fuel/
Good example, aviation is probably the most penny-fucking business in the planet, it’s a life and death fight between the companies, trying to keep costs low.
United makes 50B in revenue a year. I'm guessing that stunt gave them more value in marketing than actual savings.
You clearly do not understand basic math nor how rampant greed in capitalism works. Sad.
If it saves them money, they WILL do it. (or even appears to save money)
Or do you think Scrooge types aren't literally known for penny-pinching when they're already rich and wouldn't even notice the pennies going missing?
It's a good pr thing, but they probably saved more money by using lower quality paper than the saved fuel.