Afaik tiktok also heavily censors topics that are considered bad publicity or whatever. In fact, considering that this self-censor trend (edit: this type of self censor trend that utilizes cutting out vowels instead of using euphemisms or not using the words at all) is much much younger than YouTube or Instagram (at least I noticed it only a few months, maybe one or two years ago) I'd say the American companies weren't even the driving force behind it.

[–] LwL@lemmy.world 18 points 6 months ago (2 children)

Youtube has forced it onto their creators for a while. Censor swears or risk upsetting the almighty algorithm and getting demonetized, because apparently american companies don't like being associated with swearing.

[–] Turun@feddit.de 15 points 6 months ago* (last edited 6 months ago)

Yeah, but the YouTube culture used to not use swearwords/unwanted words as a result of this. I have recently seen a few videos, where they said prn and sx, including cutting the vowels from the audio. This change in how to deal with the restrictions imposed by the platform is what I don't understand.

Edit: I have edited my comment above to be more precise.

[–] SpunkyMcGoo@lemmy.world 1 points 6 months ago

with both tiktok and youtube, nobody actually knows if that's the case, they just assume it