Youtube has forced it onto their creators for a while. Censor swears or risk upsetting the almighty algorithm and getting demonetized, because apparently american companies don't like being associated with swearing.

[–] Turun@feddit.de 15 points 6 months ago* (last edited 6 months ago)

Yeah, but the YouTube culture used to not use swearwords/unwanted words as a result of this. I have recently seen a few videos, where they said prn and sx, including cutting the vowels from the audio. This change in how to deal with the restrictions imposed by the platform is what I don't understand.

Edit: I have edited my comment above to be more precise.

[–] SpunkyMcGoo@lemmy.world 1 points 6 months ago

with both tiktok and youtube, nobody actually knows if that's the case, they just assume it