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I'm lactose intolerant but even I think this is absurd. What about every other food allergy in existence? Should substitutions cost the same even if the ingredients don't? Furthermore, we're talking about a splurge item from a coffee shop. You can still make coffee at home or buy coffee without milk in it.
Well the ADA only requires 'reasonable' accommodations. So I guess the logic of this case would be that if the substitution only costs a little bit more than the original ingredient then they should offer it at the same price. But this would still allow for business to charge extra when making the substitution would be 'unreasonably' expensive.
Therein lies the rub as what one person considers reasonable another might not. Charging 1:1 for the increased cost of almond or soy milk seems reasonable but charging an additional markup over what they set for dairy milk might not be.
If their case has merit, I hope they win, but I honestly wish these lawyer fees and court time could be better used to tackle more lucrative issues like suing Ticketmaster/Live Nation for their whole anti-consumer business model and price gouging or suing Comcast for their monopoly in my area. There are probably 1000 different places to buy coffee in my city but only one way to buy event tickets and one company offering broadband/high speed internet.
What’s absurd is that Almond, Soy, and Oat doesn’t cost more than dairy milk when you look at prices at a grocery. But Starbucks charges extra for it anyway.
I think a lot of people have no idea that many dairy alternatives are essentially the same price now. And that's at a retail consumer level where the markups are biggest in the chain, bulk wholesale like what Starbucks pays would have an even smaller gap.
People are assuming there's a massive difference in price, that just doesn't really exist anymore... And that also ignores the absolutely MASSIVE markup Starbucks has for their coffee in the first place. It definitely doesn't cost Starbucks $.50 to use Oat milk instead of regular milk, but that's what they might charge the consumer for the substitution in a $6 coffee that cost them maybe $0.50 to make.
What's absurd is thinking that this argument makes logical sense. Do you think Starbucks buys milk at the grocery store? What do you think the ratio of milk to each milk alternative is? 100:1? 1000:1? The scale at which the purchase each would greatly affect the price.
When I worked at a restaurant that used a lot of milk it came in a 3 or 5 gallon plastic sack that went into a dispensing machine. Milk alternatives are likely purchased by the case in consumer packaging. The cost is entirely different.