this post was submitted on 27 Feb 2024
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[–] agitatedpotato@lemmy.world 51 points 8 months ago (6 children)

Thank fucking god. Imagine the kind of monetization that would exist inside an Apple car. You think subscription seatwarmers are bad, and they are, but I can guarantee Apple had much worse in mind, and that most companies would simply follow suit.

[–] dan1101@lemm.ee 22 points 8 months ago (1 children)

Or blaming customers for problems, "You're shifting it wrong."

[–] lemmy_user_838586@lemmy.ml 17 points 8 months ago (3 children)

They might have pulled the luxury brand "buy once, cry once" approach and made all those upgrades a single insanely high fee. "Base model is this, but if you want seat heaters that's another $8,000, if you want lane assist, that's another $5,000" etc etc

[–] NotSteve_@lemmy.ca 15 points 8 months ago

That does seem more like their kind of style

[–] joneskind@lemmy.world 10 points 8 months ago (2 children)

TBF This is how luxury car manufacturers sell their options. Always have been.

Space Karen sells his false self-driving option for €7500 as a software option.

[–] dual_sport_dork@lemmy.world 3 points 8 months ago (1 children)

Yes, but historically the purchase of an option included the physical installation of that option and its associated hardware. Not just turning on parts of the car that are already in it, after you bought it.

To be clear, I don't think anyone is arguing that options should not cost money. We're arguing against A) recurring subscriptions, and B) paying more money to activate features already built into the car you already bought.

[–] locuester@lemmy.zip 1 points 8 months ago

Do you feel that Tesla’s charging for self driving is unfair?

[–] dimath@ttrpg.network 0 points 8 months ago (1 children)

I know the current circlejork but last time I've checked the self-driving required an additional processer inside the car.

[–] SlopppyEngineer@lemmy.world 1 points 8 months ago

For many options in cars, the sensors and electronics are already built in but disabled in software. It's cheaper to build while optimizing profit with options.

[–] cm0002@lemmy.world 0 points 8 months ago

"Base model is this, but if you want seat heaters that's another ~~$8,000~~$10,000, if you want lane assist, that's another ~~$5,000~~ $25,000 and requires a 512GB storage bump for $2,000"

Ftfy to more realistic numbers

[–] bionicjoey@lemmy.ca 6 points 8 months ago (1 children)

They would come up with a charging port that only existed in the parking lot of Apple stores

[–] jewbacca117@lemmy.world 5 points 8 months ago (2 children)

Also it would on the bottom of the car

[–] brbposting@sh.itjust.works 9 points 8 months ago

Deserves a shoop

alt-text: actual Apple Mouse charging via its bottom port

(Interesting, this guy says it gains hours of charge in three minutes, and thinks Apple knew some would leave it plugged it at all times. Intentional sure but not exactly “brilliant”.)

[–] Boingboing@lemmy.world 2 points 8 months ago

Just flip it over to charge of course

[–] Thatuserguy@lemmy.world 5 points 8 months ago

Genuinely, this is the best news I've heard in a while for the reasons you listed. Apple is already fucking up the phone industry with anti-consumer policies that become industry trends. I shudder to imagine how deeply and irrepairably they would have fucked up the car market for consumers.

[–] gian@lemmy.grys.it 1 points 8 months ago

Up to a certain point only. In most places you cannot hope to be able to sell a car that has not a minimum set of features mandated by the law.

And Apple cannot hope to compel states to change the rules just because so they can sell their car.

[–] redcalcium@lemmy.institute 1 points 8 months ago

Poor people shouldn't drive an Apple car /s