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People are talking about combining the names. If Albertson's and Safeway didn't, I suspect it will be the same with Kroger.
Best to keep the names separate to create the illusion of choice.
This has been silently happening in every industry for years.
Yep! This reminds me of the infographic where almost every major food brand in the world is covered by 10 parent brands. https://www.good.is/Business/food-brands-owners-rp
The Luxottica approach.
Started shopping for sunglasses about a week ago and learned about Luxottica. Turns out there's a grand total of three brands of sunglasses that are viable for me to buy. Made in the USA but still only cost the same $300 that made in china Oakleys and ray bans cost.
I just ordered a pair of 20 dollar polarized sunglassess off amazon. Fuck the name brands and the ridiculous prices.
I'd still rather support American jobs and the American economy. I'm willing to pay for that and the quality is usually worth it IMO. If I can give my money to company that hasn't outsourced jobs, I will.
I'm actually in Canada but there's only two sunglasses manufacturers here and they're both over priced high fashion stuff.
Illusion of choice
Safe Albert. Name writes itself. Gives people false sense of security even.