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The game Chex Quest, which was a total conversion of Doom for kids, used as an advertising campaign and included in cereal boxes. Incredibly well done game.
Chex Quest is actually very well-known in the classic Doom community. It's way better than it has any right to be lol.
I mentioned this in another thread on CQ, but can you imagine getting brought into that kickoff meeting and just thinking "great, another soulless marketing game" and then realizing everyone including the client is on board with you making THAT.
Its not like it broke any real new ground (other than a bar for promotional give aways) but in a time when crappy doom clones were a dime a dozen... CQ went HARD.
I watched a video about all these advertisement games and they missed out on the Mr. Pibb shooter that McDonald's was giving out with kids meals in the mid 90's, but the entire second half of the video was all about Chex Quest.
It was recently released on steam for free