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Just a personal story to bring one example into focus.
I got sober 8 years ago and never talked about it online until I was about 4 years sober. Never saw a single promotion for anything related to alcohol...
Until the day I made a single comment on Reddit telling my story to help support another person who was just starting their own sobriety journey.
And like magic, all promoted communities to me were alcohol related. Even though I'm an ublock user, when I would selectively disable it every advertisement I saw online was related to booze.
So even though there are ethical applications for my data, I found that it was used in an attempt to target me based on human frailties.
I think that's just really shitty targeted advertising, not surprising on Reddit lol
Reddit wasn't even the worst offender.
I made two posts one on asshole design and one on dangerous design and they cumulatively got something like 7,000 up votes and then "magically" the problem was fixed on reddit!