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What's a movie you enjoyed so much in theaters you saw it multiple times there?
(lemmy.blahaj.zone)
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Yes yes 1000 times yes. It was so incredible and there were so many great lines in the film talking about what the Matrix was without actually revealing the mystery. "The matrix is all around you" etc.
Absolute master class in building hype for a movie and as you say, puts modern marketing campaigns absolutely to shame. Although to be fair they did have solid gold to work with.