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Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report (www.eurogamer.net)

submitted 1 year ago by geosoco@kbin.social to c/games@sh.itjust.works

40 comments fedilink hide all child comments

A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

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[–] echodot@feddit.uk 2 points 1 year ago

It'll be interesting to see how many games are made in unity. I suspect quite a lot will be actually because developers haven't had time to learn anything new yet it's been about 5 minutes. No doing that may screw them over long term so maybe they won't.