They've been branding tons of stuff for men's hair/skin/etc care lately (starting with Axe body spray and going downhill from there) and I just gave up and got a bottle of Dr. Bronners and use it for everything. My hair has gotten less frizzy, I feel cleaner, it takes like five drops to clean my whole body, and I can refill it at the natural grocer's so there's no plastic waste. Real men (and women, and non-binary people) don't get baited into conditioning their gender and self-worth off what some two-bit influencer tells them.