Just a hunch from my side, Entropy and Survival of the Fittest strike me as the underpinning principles behind life in general. Since we know empirically that the universe prefers increasing entropy, I like to treat it as a "push" towards increasing the number of possible states (like a search space of sorts). Survival of the Fittest then acts as another "push" towards choosing the right configurations to thrive in any given environment.
With that description, I'd consider such forward planning to be inherently chaotic. Everything on earth (and the universe in general, though sparser) will end up affecting each other via common systems to some extent, so I say just let it loose and observe what happens.
Trivago? Hotelikely.