Culture is not a static system. Elements may be destined to be counter-rational for now, but a better of awareness could also destine us for a more fair and effective system in the future. Just because something hasn't happened yet doesn't mean that determinism dictates it never will.
Not everything is the worst. Just the important things.
That's not what the paper says is the problem.
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Half-asleep bears are wandering around Siberia because it's too hot to hibernate
(www.livescience.com)
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Now if only we valued nature itself, or our continued ability to appreciate either.