I don't think it's really uncomfortable to say but whatever.
There used to be a digital social contract that we were all stewarding a global information database. That was before the era of "inflluencers" and information arbitrage. In other words people deriving monetized content from other content. Why would anyone want to do the leg work for some random jerk to take all for personal gain.
The whole proposition is a negative spiral. The paradigm changed from stewardship to something shit. This scroll zombie thing or whatever. We have the few users who are the "creators". Everyone else are consuming whatever is fed to them. It has discouraged people from thinking for themselves and maybe even adding something to the pot.
One thing I've noticed the git repo snipers. People will camp on forks looking at your work. If you don't submit to upstream then someone else will copy your patch(es) and make a pull request.
Also more generally things I do that I don't publish to posts/blogs is liable to be sniped. So might as well keep it to myself unless I'm will to go the full mile making a big show of ownership.
Just like 3D film and television. The VR stuff surfaces periodically with another iteration of the tech.