Digg went through a series of redesigns in a short period of time and the final straw was a redesign was one that removed users abilities to manage their feeds so that they could force ads into the feed. A few years later when they sold they said that overnight they lost a quarter of their users from that change. And those users were the initial userbase of Reddit, which was essentially the answer to Digg's attempt to monetize users through forced ads.
Now, Reddit is "not even noticing a change in traffic" so much that they felt the need to make a public statement about it. Reddit is killing users abilities to customize their feed so that users are forced to use a feed which includes ads. It's literally the same thing.
They fucking inside the can. You can't put pictures of fucking beans on store shelves!