Louis is self-admittedly an asshole, but he's a fair asshole and his people stick by and swear by him, even after they leave.
I respect him and truly feel he's honest, especially when he has so many receipts.
I'd rather an honest asshole than a kind manipulator.
I get that, I think the difference is Mr. Beast never admitted to being a dick and presented himself as "fun and kind", whereas Louis expressly and repeatedly says "I think I'm doing a good thing, verify if you want, fuck you if you disagree, I don't care about your opinion."
I've had both kinds of people as bosses and employees, and I would absolutely work with the second kind again.