Paying for content is one thing. Besides greedy studio execs, there are a lot of small potatoes people trying to make honest livings who work to produce the final products.
Ads, though, are supposed to defray COSTS. Marketers part studios to run ads. Cinnamon paying for ads is an oxymoronic situation.
Running Google Ads requires uploading your drivers license or passport. I'm a volunteer at a teeny non-profit. Why should I have to surrender that level of personal information for a business/non-profit account where I'm not even employed (no one is, it's all volunteers)? I didn't, and the account was suspended.