This post possibly violates Rule 3 of !asklemmy@lemmy.ml.
this post was submitted on 03 Aug 2023
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I'm not sure that there is one "best way" to grow an instance. An instance is essentially the fundamental governing framework for how the users interract with each other. You structure the rules around how you believe the users in your instance should interact, and those who agree with those rules will be drawn to them. Ideally, for sustainable growth in an instance, you also need a reliable server infrastructure -- the instance should be responsive, and have a reliable uptime. An instances admins must also actively moderate content. An instance with inactive moderators is not sustainable, and will quickly delve into hosting unwanted content on the instance which is undesirable for users.
TL;DR: There is no singular answer to your question, imo. Essentially just run the instance transparently, reliably, and actively, and it will be attractive to people.
Post and comment, cross post to other communities that are the same. If one gets more popular, then post about it in the others. Post about communities in related communities, !hockey@lemmy.ca did a great job collecting individual team communities and linked them in a stickied post to help discovery. The best way is to just get more people to lemmy as well.
Counter question: why do they need to grow?
Because they are basically dead? What is the point of an instance if there is never anything there? If nothing was ever posted here would you be coming go look at asklemmy?