this post was submitted on 18 Nov 2024
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News

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The findings, drawn from a survey of more than 10,000 U.S. adults and an analysis of social media posts posted this summer by influencers, provide an indication of how Americans consumed the news during the height of the U.S. presidential campaign that President-elect Donald Trump ultimately won.

The study examined accounts run by people who post and talk regularly about current events - including through podcasts and newsletters - and have more than 100,000 followers on Facebook, Instagram, YouTube, X or TikTok. They include people across the political spectrum, such as the progressive podcast host Brian Tyler Cohen and conservative podcaster Ben Shapiro, as well as non-partisan personalities like Chris Cillizza, a former CNN analyst who now runs his own newsletter.

The report found that news influencers posted mostly about politics and the election, followed by social issues like race and abortion and international events, such as the Israel-Hamas war. Most of them – 63% - are men and the majority – 77% - have no affiliation, or background, with a media organization. Pew said about half of the influencers it sampled did not express a clear political orientation. From the ones that did, slightly more of them identified as conservative than as liberal.

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[–] hperrin@lemmy.world 5 points 7 hours ago

Regularly get their ~~news~~misinformation

[–] doggle@lemmy.dbzer0.com 4 points 9 hours ago

That number seems low. Really low.

[–] affiliate@lemmy.world 3 points 10 hours ago

for some reason, the article does not provide a link to the study it is describing. but i believe this is the study they are referring to.

one of the things i was most curious about is how the study defines “influencer”. the article does not mention this, but the study does:

In this study, we use the term “news influencers” to refer to individuals who regularly post about current events and civic issues on social media and have at least 100,000 followers on any of Facebook, Instagram, TikTok, X (formerly Twitter) or YouTube. News influencers can be journalists who are or were affiliated with a news organization or independent content creators, but they must be people and not organizations.

so, the 20% figure does includes people who obtain their news by following journalists on youtube. however, the “key findings” section does explicitly mention that 77% of the examined news influencers have “no affiliation or background with a news organization.”

honestly, i thought all of the key findings were very interesting and that section was very accessible. here’s another highlight: the percentage is higher for adults under 30: 37% of adults under 30 get their news from an influencer.

[–] TokenBoomer@lemmy.world 61 points 19 hours ago (3 children)

As opposed to entertainment pundits on cable news

[–] Sanctus@lemmy.world 37 points 19 hours ago (2 children)

I take psychic damage every time I discover where the people around me get their news from. They dont even corroborate sources!

[–] EleventhHour@lemmy.world 17 points 19 hours ago (1 children)

That’s the benefit of a place like Lemmy: you get a lot of different news from a lot of different sources, so you can corroborate and read different viewpoints on the same issue.

And it's full of people who will call bullshit and provide evidence.

[–] TokenBoomer@lemmy.world 10 points 18 hours ago (1 children)
[–] Bonesince1997@lemmy.world 3 points 15 hours ago

These two use Trump as their cash cow. They are 100% fake.

[–] AbouBenAdhem@lemmy.world 11 points 18 hours ago

That was my first thought: I’m not really familiar with the content of any influencers, but I assume the best of them are better than the worst of the more conventional news sources.

[–] whithom@discuss.online 4 points 18 hours ago (1 children)
[–] perviouslyiner@lemmy.world 4 points 18 hours ago

Or the first you know of some news is memes making jokes about it.

[–] Elextra@literature.cafe 6 points 14 hours ago (1 children)

I listen to Philip DeFranco occasionally on my way home. He does wonderful recaps first focusing on media news, then us politics, and foreign/world news. He also posts sources

[–] doggle@lemmy.dbzer0.com 2 points 9 hours ago (1 children)

Yeah, I like him okay, I wish there was some way to get a cut of his episodes without the YouTube drama and celeb gossip tho. I'm really only interested in the politics and world events stuff these days

[–] thatKamGuy@sh.itjust.works 1 points 6 hours ago

There is a PDS News Clips channel, which might be more suited to your tastes? I’ve noticed on occasion some of their videos seem to come out before the main video is released also!

[–] oxjox@lemmy.ml 23 points 19 hours ago (1 children)

That's number is staggeringly lower than I would have guessed.

[–] _bcron_@lemmy.world 11 points 18 hours ago

I think if this were broken down and listed by a few demographics like age it'd probably have percentages closer to what you'd guess, for a few groups. TV-loving boomers probably lower the average and Gen Z is likely well above 20% for example

[–] TimLovesTech@badatbeing.social 10 points 17 hours ago

I think this has become such a thing because the Right has essentially taken control of current mainstream media, with them constantly doing things like giving Trump (and other fascists) the benefit of the doubt and "both sides" everything.

But the right also has a large and widespread network for their lies/disinformation/conspiracy theories on "independent media" as well. Look at the top 10 podcasts/web shows (on YouTube/etc.), or at the number of just hate "social" networks, and what amount of those push anything outside of Trump-land talking points?

[–] Today@lemmy.world 3 points 15 hours ago (1 children)

I don't really understand this. If I'm reading news that's shared here, does that count as getting my news from social media? It's usually a post from a source, not just some random guy telling me stuff he made up. I get that there are people who talk about the news on the internet, but is that just with no reference to the actual news/source? What's this breakdown in the definition of journalism? Do I live under a rock? What the fuck is going on here?

[–] HellsBelle@sh.itjust.works 3 points 14 hours ago

The focus is who is providing the news on social media, which is influencers ... who often have a vested interest in passing off rumors and innuendo as actual news.

[–] GBU_28@lemm.ee 3 points 16 hours ago (1 children)

I bet it's more than that.

[–] Bonesince1997@lemmy.world 1 points 15 hours ago (1 children)
[–] GBU_28@lemm.ee 1 points 14 hours ago* (last edited 14 hours ago)

Is this like a ligma joke or something?

[–] DBT@lemmy.world 2 points 16 hours ago

Is this where they are hearing about how all the gangs of immigrants are taking over apartment complexes? I heard someone recently list this as one of the big reasons they voted for trump.

[–] ZombiFrancis@sh.itjust.works 0 points 13 hours ago (1 children)

If an influencer reads an Associated Press article, is that social media?

[–] affiliate@lemmy.world 1 points 10 hours ago

no, that’s an influencer reading an associated press article. however, they will likely be reading it out loud on social media. and then some questions arise:

  • why this article?
  • are they reading the full article? if not, what parts are they omitting?
  • are they adding any kind of commentary to the article? if so, is that being properly backed up with citations?
[–] JoYo@lemmy.ml 0 points 15 hours ago

I'm not seeing a source to check what they define as social media but I'm gonna just call bullshit in general.

20 percent of people get their news. full stop. most people dgaf.