I'm a software engineer at AWS and work on video content delivery for services like Netflix. The idea that one single ad could cover the cost of delivering a video that's been replicated in multiple servers, multiple regions, multiple countries throughout the world is pretty hilarious. No matter how much money you think YouTube is making I can almost guarantee it's not enough. There is a reason there is no significant competition in this space, it makes no money.
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Youtube Ads used to be for pizza restaurants and lawnmowers.
Now they want me to join a fucking cult that worships alphabeta-blocking milkshakes.
I was getting ads for a very blatant scam. They used extremely well known buzzwords for it too, it's actually embarrassing that it could have passed even automated screening.
I refused to use adblock for years. Not because I thought Youtube needed MORE money, but because I did realize that a business ultimately only continues operating as long as the business model is sustainable. I endured, through occasional ads, ads at the bottom, then through ads every time a video was watched, then ads in the middle of videos, and even two ads before every video.
But three unskippable ads was where I drew the fucking line. Now I use adblock for Youtube and Youtube only.
That's nice of you, but it appears that the ad-supported business model doesn't work. It just results in enshittification and surveillance.
"We cannot have a society in which, if two people wish to communicate, the only way that it can happen is if it's financed by a third person who wishes to manipulate them."
I like to watch video game speedruns. I especially enjoy the really long, challenging ones. Watching a 2 hour video on YouTube without an ad block is basically impossible at this point.