I know nothing about this game.
The thought process this article highlights and the willingness to openly communicate it makes me want them to succeed though. "See where players are stopping and smooth it out" sounds obvious, but I don't think it's super common. And the acknowledgment that their demographic doesn't match their intended audience, but they want to find a way to adapt their idea of what the game can be instead of hard-headed "my way or the highway" on stuff that's pretty close to objectively bad game design? Again, a lot of studios won't do that.