this post was submitted on 02 Nov 2023
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YouTube is increasing Premium prices in multiple countries, right after an ad-blocker crackdown | You either pay rightfully for the video content you consume, or you live with the ads.::Google is increasing the prices of YouTube Premium and YouTube Music Premium subscriptions in some regions, right after blocking ad-blockers.

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[–] netchami@sh.itjust.works 170 points 11 months ago (3 children)

Or you can use any of these solutions:

[–] BarrelAgedBoredom@lemm.ee 39 points 11 months ago (23 children)

No mention of revanced? It's a great option, has sponsorblock and all

[–] Gestrid@lemmy.ca 18 points 11 months ago* (last edited 11 months ago) (1 children)

I feel like I'm experiencing deja vu. Wasn't there a thread just like this yesterday?

Edit: There was!

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[–] whileloop@lemmy.world 15 points 11 months ago

ReVanced is by far one of the best solutions.

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[–] Mac@mander.xyz 88 points 11 months ago (1 children)

Aww. Are the greedy megacorporations upset that consumers are being greedy in return? Poor megacorporations. :c

[–] Lemminary@lemmy.world 13 points 11 months ago

All these billions in revenue are not enough :(

[–] Quik@infosec.pub 79 points 11 months ago (3 children)

Or you update your uBlock Origin blocklists and declare YouTube the war.

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[–] dack@lemmy.world 59 points 11 months ago (2 children)

This is why Google has been using their browser monopoly to push their "Web Integrity API". If that gets adopted, they can fully control the client side and prevent all ad blocking.

[–] Jolteon@lemmy.zip 25 points 11 months ago (1 children)

Thankfully, Firefox is still a thing. If that comes out, it's going to be a hell of a lot more popular.

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[–] furzegulo@lemmy.dbzer0.com 48 points 11 months ago

well i for one ain't paying shit to google, nor am i watching any ads 👍

[–] nl4real@lemmy.world 45 points 11 months ago (5 children)

Still haven't gotten any on Firefox with Ublock Origin. The usual explanation is that it rolls out in stages, but I've nothing weeks later.

[–] CosmicTurtle@lemmy.world 24 points 11 months ago

Nah there was an article that said that it's fully deployed now.

Your ad block solution must be filtering it out appropriately.

I've had to do the full purge and refresh filters thing.

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[–] spiderkle@lemmy.ca 42 points 11 months ago* (last edited 11 months ago) (1 children)

enshittification everywhere.

[–] Peppycito@sh.itjust.works 19 points 11 months ago (2 children)

Is enshittification the new word for late stage capitalism?

[–] vonbaronhans@midwest.social 42 points 11 months ago

Enshittification, also called chokepoint capitalism, is a term coined by Corey Doctorow (sp?) that lays out a common pattern with platforms in a capitalist system where:

  1. Platform builds a product to entice users to it for little to no cost to the user (Google search, Facebook, Amazon shopping, etc)
  2. Once users are locked in, make the experience worse in ways that increase profits for business partners (Google ads partners, etc)
  3. Once business partners are locked in, screw them over to rake back as many profits for the platform owner.
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[–] HawlSera@lemm.ee 40 points 11 months ago (4 children)

Kinda glad my uBlock Origin is still working.

This should be illegal, actually in Europe it's about to be...

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[–] 0x2d@lemmy.ml 37 points 11 months ago (1 children)

why is everything being enshittified this year? :(

[–] IntrepidIceIgloo@lemmy.world 32 points 11 months ago (3 children)

Tech bubble is deflating, high interest rates are probably also a culprit

[–] ShowMeThe@lemmynsfw.com 23 points 11 months ago

And the idea that a company that doesn't grow every single year is somehow a failure, even if it is making millions or billions

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[–] Fran@lemmy.ml 36 points 11 months ago

I will never watch 20 ads in a 15 minutes video, it's worse than television.

Make it a reasonable number of ads and I might consider it

Some youtubers are so greedy it's unreal, you barely see the red line because it's way too filled with yellow spaces

[–] 0Xero0@lemmy.world 36 points 11 months ago (16 children)

uBlock Origin and ReVanced users: I missed the part where that's my problem.

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[–] BilboBargains@lemmy.world 35 points 11 months ago (2 children)

*you pay YouTube for the content they didn't make or they turn the thumbscrews.

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[–] jet@hackertalks.com 30 points 11 months ago (12 children)

Unpopular opinion: this is a good thing.

(Waits for down votes... )

This is healthy for the ecosystem, it makes it possible for other video platforms to compete, and be sustainable. Google providing the loss leader in video streaming makes it difficult for other platforms to exist, and sustain themselves, because they don't have Google's war chest.

So it's going to be a difficult transition, but now there is wiggle room for other platforms to exist. And with 1 gigabit, and 10 gigabit home internet connections becoming more common globally, we have options for more interesting gorilla distributed video streaming.

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[–] tony@lemmy.hoyle.me.uk 30 points 11 months ago (15 children)

Yeah, no.. it's already overpriced.

Paramount + £6.99 Netflix £10.99 (standard) Youtube £12

Makes no sense.. they don't have anything like the production overheads. Stuff like Star Trek and Stranger Things are expensive. '10 greatest cat videos' is not.

[–] redcalcium@lemmy.institute 15 points 11 months ago (1 children)

Heck, they don't even pay a good fraction of their bandwidth because they put caching box in your ISP location to reduce loads. This is a huge privilege as ISPs won't let any random companies run equipments for free in their network, which is one of a huge barrier for any YouTube competitors.

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[–] zingo@lemmy.ca 28 points 11 months ago* (last edited 11 months ago) (9 children)

The way Google is starting to abuse its position of power to crackdown on its users, its really comes to show the cracks in its armour.

It's the beginning of the end for Google.

Long live open source software!

[–] cjsolx@lemmy.world 39 points 11 months ago (6 children)

Google isn't going anywhere. We are the minority. People who know what "open source" even means are the minority. The vast majority of people will just put up with it because they don't know any better. You are highly highly overestimating the tech literacy (and motivation level) of the average person.

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[–] jabjoe@feddit.uk 27 points 11 months ago

More enshitification.

[–] BluJay320@lemmy.blahaj.zone 26 points 11 months ago

Who could have POSSIBLY seen this coming?

Enshittification must be stopped

[–] gravitas_deficiency@sh.itjust.works 25 points 11 months ago

happily continues using uBO and Firefox

[–] xkforce@lemmy.world 25 points 11 months ago (1 children)

If ads werent accompanied by malware, scams and right wing propaganda farms I might have considered not blocking them but as it is, no.

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[–] theKalash@feddit.ch 23 points 11 months ago

Or you just continue to block the adds.

[–] DeathWearsANecktie@lemm.ee 23 points 11 months ago

Get fucked Google. Glory to the adblockers.

[–] helenslunch@feddit.nl 22 points 11 months ago (1 children)

in Argentina, Australia, Austria, Chile, Germany, Poland, and Turkey.

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[–] punkwalrus@lemmy.world 22 points 11 months ago (1 children)

The stupid thing is that they could have approached this in a much less dickish manner. Seriously. First, they are making money off us as it is with their demographics and the fact they are not utilizing this cash cow as before means they have gotten too greedy for their own good, or mismanaging funds which is a completely unrelated problem. Long ads, unskippable ads, expensive premium. This is the beginning of the end of something they used to offer as free, resting on their laurels as a monopoly, like the airline industry. When they are now practically forcing the cobra effect. Eventually, it will get so silly, it will go the way of the dod like Angelfire. AOL, and Geocities. Or, soon, Netflix.

I would have started it similar to Patreon, like, "by donating $1/mo, you can support artists like this," and incentivize the publishers with monetary gain and higher search results. Nobody is gonna miss $1 or $12/year. You multiply that by millions of viewers, that's millions of dollars on top of their demographics. Second, they could have had a 5 second bumper, similar to PBS, like "This and other find content is brought to you by Exxon and the Chubb group" or whatever. Five seconds. Front and back. Not enough to cause outrage. Skippable, but not so annoying, everyone skips.

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[–] set_secret@lemmy.world 22 points 11 months ago* (last edited 11 months ago) (3 children)

mine went from 17 AUD to 33 AUD.

what a bunch of greedy assholes.

I was paying for it for years. But now I'll go out of my way to not pay for it. No doubt a lot of people will too.

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[–] AphoticDev@lemmy.dbzer0.com 16 points 11 months ago

Or how about I continue to use uBlock Origin and do neither.

[–] ropegirth@lemmynsfw.com 16 points 11 months ago

They've already calculated, how high and in how many increments, they can rise their prices, while still coming out ahead. For every country specifically.

[–] x4740N@lemmy.world 15 points 11 months ago (3 children)

They've been also serving ads for YouTube premium as well recently

My guess it that it's to rope in people who don't use adblock

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[–] Pyr_Pressure@lemmy.ca 14 points 11 months ago (2 children)

The less people who watch YouTube, the less valuable those ads are, and therefore the less valuable premium just be.

Have YouTube viewers been going up to justify ads being more valuable?

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[–] WallEx@feddit.de 14 points 11 months ago (1 children)

I was honestly thinking about buying premium, so I would support the creators. Welp, that's out of the window.

[–] jack@monero.town 13 points 11 months ago

See if they have Patreon, or better LiberaPay or OpenCollective. If not, you can ask them to make one.

[–] _haha_oh_wow_@sh.itjust.works 13 points 11 months ago

I think I will do neither of those things instead.

[–] Smacks@lemmy.world 13 points 11 months ago (2 children)

A few months ago I was thinking about getting YouTube premium. It's a platform I'm on everyday and have been using it for years. But they decided to block adblockers and increase prices, so they can go fuck themselves.

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[–] rtxn@lemmy.world 12 points 11 months ago

I will do everything within my power to take from them as much and give back as little as I can.

[–] InvaderDJ@lemmy.world 12 points 11 months ago (2 children)

I still maintain that YT Premium is a great service if you're like a lot of people and YT is the majority of your online video consumption. From a price to use comparison standpoint, it's unbeaten. Netflix, Hulu, Crunchyroll, etc all pale in comparison.

But their insistence on bumping up prices, bundling YT Music and their war on ad blockers now is making it really hard to try to keep it. Hopefully now that Google is trying to cash in, we get some real competitors. Because right now when it comes to the sheer amount of content, visual quality and reliability of streaming nothing compares.

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