this post was submitted on 09 Jan 2025
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I would take the 3 B number with a pinch of salt. Its 3 B accounts, not unique individuals.
At one point last decade I had 11 seperate Facebook accounts, used for various purposes. They're all deleted now, but my behaviour is not unique. There will be many, many people running multiple accounts, and don't forget bots
No it's 3B monthly active users
No, it's 3B active accounts. Some people have multiple accounts, as the other comnenter noted, and I'd expect a lot of those accounts are going to be bots